Marketing Ops & Tech Summit
Event Type: Marketing Tech Forum Geographic area: US/North America Wednesday, May 14, 2014 – Friday, May 16, 2014 Sub Headline: How Digital Marketing Works Registration...
Tagged: marketing
Street Fight Summit: Location-Based Ads and the Magic Metric
I was honored to head a panel at the StreetFight Summit a few weeks ago, and I’m not finding it too awkward to watch myself...
IMS: Navigating The Nuances Of Marketing In Latin America
Latin America marks great opportunity for media buyers and brands looking to monetize and scale their reach in emerging markets. In Mexico alone, eMarketer estimates...
Programmatic Video: Going From Tactical to Strategic
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written...
Mobile Marketing Via Automobile Could Be ‘Huge’ in China
Mobile marketing is literally going mobile in China. China is the world’s fastest growing automotive market and the high growth in vehicle sales in the...
New Life And Next Steps For Neolane Under Adobe’s Wing
One of the first items nixed from Adobe Campaign management – once known as Neolane, the French cross-channel marketing automation platform Adobe bought for $600...
Gartner: Google Glass Will Revolutionize Workplace Efficiency
According to a new report from Gartner, smartglasses – like Google Glass – are causing CIOs to take a fresh look at the impact wearable...
Ubiquitous-in-Adland Michael Kassan Gets His Own Radio Show
If you’re in the ad business, there’s probably been a time when you’ve wondered if Michael Kassan has doppelgangers to help him be in several...
Infographic: The Evolution Of Apple’s iPhone
Apple’s iPhone has certainly come a long way. But unless you’ve recently conducted a side-by-side comparison between the first generation model introduced in 2007 and...
AdParlor, Adknowledge’s Facebook Ad Tool, Makes Its Way To Twitter
Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the...
Infographic: The Many Faces of Personal Computing
IDC’s new infographic on the “Many Faces of Personal Computing” gives an insightful overview of the personal computing trends in the Asia/Pacific market across multiple...
Global Smartphone Shipments May Have Set New Quarterly Record
On Tuesday, Juniper Research released new estimates indicating that the number of smartphone shipments exceeded a quarterly record of 250 million in Q3 2013. That...
BMO’s Salmon On ‘Social TV,’ The IPO Market And More
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. He recently released a new research report on...
Microsoft Taps ‘Super Bowl King’ Bryan Buckley For First Xbox One Ads
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
Infographic: Social Shares Spark More Shopping
Is social media the ultimate catalyst for online and mobile shopping? “Shares on social media create shoppers,” reads a new report from MediaBistro. “But not...
Apple Co-Founder Not Fond of Apple’s New iPad Air
Apple co-founder Steve Wozniak just plain isn’t impressed by what’s new with Apple these days. According to published reports Wednesday, the iPad Air wasn’t sufficient...
