Infographic: Essential Advice for Social Media Marketers
The last twelve months have been a time of tremendous learning for marketers across the social media landscape. In particular, Facebook’s growth and expansion of...
Tagged: marketing
Fiksu: Mobile Retargeting Works Best With Hundreds Of Thousands Of Previous App Users
As the mobile app market matures, vendors are taking note and offering tools to help app developers drive more engagement among their existing users. One...
FunMobility: 2014 Will Change Mobile Marketing Forever
In 2013, consumers were still adopting mobile technology faster that marketers were. Today, millions of smartphone owners use their devices for an average of 2...
Mobile App Marketing Costs at All Time Highs
With millions of mobile apps available across the globe’s many app stores, it’s getting more and more expensive for developers to effectively market their apps...
Marchex Stages A Comeback
Beginning about a decade ago, Seattle-based Marchex made a flurry of acquisitions in several digital marketing categories, and then floundered. The company was diversified but...
Infographic: Engaging Your Customers with Digital Content in 2014
From social media posts to traditional company blogs, using the vast array of digital resources at one’s command is now vitally important to attracting and...
The Complications Of Merging Marketing And Ad Tech
Since 1976, SAS has developed analytics software to extract intelligence from spectacularly large datasets. Much of its dealings occur in financial services, where decisions around...
The Unraveling Ad Server Relationship
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Why Marketers Struggle To Link Online And Offline Customer Data
Although advances in universal logins and the growing sophistication of marketing stacks give marketers a more complete picture of their customers, several challenges still prevent...
Oracle’s Responsys Buy A ‘Huge’ Move Into B2C Marketing
Cross-channel marketing software company Responsys has entered into an agreement to be bought by Oracle for a total sum of $1.5 billion, the companies announced Friday. Responsys,...
Email Matching Solutions Promise To Connect Offline And Online Data
Two announcements last week underscored the importance of email as a means for bridging the gap between online and offline customer data. The first was...
Programmatic Is Table Stakes
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Why Mobile Marketing Now Matters in the Arab World
According to a new report from Saudi marketing and communications company OTS, mobile marketing’s reach and impact cannot and should not be underestimated across the...
Adobe Q4: Cites Strength In Marketing Cloud Suite
Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes...
Here’s How Facebook is Pitching Video to Brands
It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad...
After Massive Layoffs, Martha Stewart Names a New Ad Sales Chief
After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has...
