Data In, Offer Out: Cardlytics Connects Advertisers, Financial Giants Behind Firewalls
The rise of debit and credit card transactions over cash and checks (remember those?) created a wave of data that essentially time-stamped consumers’ daily purchases down to the second. This sea change in consumer purchase behavior created the need that card-linked marketing technology company Cardlytics, which recently expanded to the UK and snapped up client Lloyds Banking […]
Via: AdExchanger
