What’s Hampering Corporate Efforts to be Data-Driven?
MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what...
Tagged: marketing
Chance To Win £250 Amazon Vouchers Ends Next Week – Fill In Our Pre-Launch Survey
As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic...
Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile Tracking
Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing...
Netflix’s Subscriber Numbers Beat Estimates as It Spends More on Marketing
The number of people who subscribe to Netflix has become a really important number. A few months ago Netflix reported that not as many people...
GroupM Appoints An Overseer For Privacy And Data Compliance
Privacy compliance consumes more attention in agency-land thanks to the rise of data collection, the proliferation of vendors that support it and new catchphrases like...
MMA Brings New Mobile Marketing Leadership into the Fold
The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam...
Adobe Jumps On Commerce Bandwagon, Rolls Out ‘Shoppable Media’
Adobe isn’t exactly synonymous with ecommerce. At least, synonymous in the sense of competitors SAP and Oracle, which have invested aggressively and acquired commerce-centric companies...
Gartner Blames Weak Mobile Customer Service for Impaired Customer Engagement
The title of the report says it all: “Weak Mobile Customer Service Is Harming Customer Engagement.” Less than stellar mobile customer service, say researchers at...
In India, Mobile Phone Use is the Elephant in the Room
While smartphones are slower to catch on for a host of reasons, it’s still a milestone for India that for the first time, the majority...
Communities In Schools Taps Custom Video To Bolster Brand Recall
Despite reaching 1.3 million students and families, the 30-year-old national nonprofit Communities In Schools (CIS) had set a “pretty low bar” for brand awareness according...
The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
goSwiff unveils new suite of professional services for banks and MNOs
Global mobile commerce and marketing services provider goSwiff unveiled a new line of professional services for banks and mobile network operators (MNOs). Via DNA
Marketing Mixed Opinions On The Future Of Attribution
The attribution space heated up this year. First Google snapped up Adometry, then AOL grabbed Convertro. Not to be left out, Rakuten bought DC Storm....
NetSuite Grabs Microsoft Dynamics GM for CMO Role
NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO. Mr. Studer will take on the marketing responsibilities held by the company’s...
16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant
Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it...
Urban Outfitters Is Dressed For Mobile Success
Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder...
