Adobe Jumps On Commerce Bandwagon, Rolls Out ‘Shoppable Media’

Adobe isn’t exactly synonymous with ecommerce. At least, synonymous in the sense of competitors SAP and Oracle, which have invested aggressively and acquired commerce-centric companies like hybris, ATG Commerce and Datalogix, respectively. The extent of Adobe’s commerce capabilities, to date, have spanned standard site analytics, A/B testing and tag management, but the Adobe Marketing Cloud […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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