Provides Further Expertise in Audience Data and Onboarding for Marketers Globally LITTLE ROCK, Ark. – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company,...
Dentsu Aegis Network has entered into a definitive agreement to acquire a stake in Emerald, a full service digital marketing agency in Vietnam. Emerald will...
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced a strategic partnership...
The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because...
Partnership Provides Lattice Customers With Insights to Predict the Buyer’s Journey and Improve Account-Based Marketing NEW YORK, NY – Madison Logic Data, the largest B2B...
In recent weeks, speculation has been hot and heavy that Apple would hold a late February media event to both roll out new products and...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
In India, one’s language changes every hundred kilometers, but one of the few things that brings its diverse cultures together, is the love for ‘cricket’ & ‘music’....
“When the new rules for net neutrality arrive, rest assured the big wireless carriers will be unhappy,” notes Mark Bergen in a recent commentary at...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
While the interest and buzz around the Internet of Things (IoT) has grown steadily in recent years, the seemingly endless market promise continues to become...
Two years ago, Dairy Queen was spending about $200,000 a year on research. Today, the brand spends upwards of $1 million to mine consumer insights....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 06/02/2015
LinkedIn’s advertising revenue reached $153 million in the fourth quarter, a 56% increase over the same time the year prior, the company said Thursday. Advertising,...
Welcome to Digiday’s weekend-long (and a bit on Monday) coverage of the 2015 Super Bowl, set to be played Sunday evening in Phoenix, Arizona. You’ve...
Despite the amount of attention Facebook Exchange generated when it was released way back in 2012, today it’s mostly focused on retargeting desktop users. Consequently,...
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