More than 1/3 of Millennial Moms Now Reachable by Beacons
The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce. As with any new marketing-focused technology, the...
Tagged: marketing news
Private Equity Firm HGGC Plants Stake In Marketing Platform Selligent
AdExchanger | The data and mar-tech deals march on. Midmarket private equity firm HGGC, which groomed hybris into a $1 billion-plus acquisition target for SAP,...
MDC Partners Debuts Antidote 360 To Cure Health Care Marketing Headaches
AdExchanger | The health care system is evolving due to the Affordable Care Act (ACA), which is why MDC Partners introduced a dedicated agency catering...
6sense and Bombora Form an Exclusive Partnership to Provide the Industry’s First Integrated Predictive Marketing Platform
Solution Combines Account- and Contact-Level Predictive Intelligence to Power Real-Time Ad Targeting New York – 6sense, the leading full-funnel predictive intelligence engine for B2B marketing...
Can You Buy Influence? Yes, Say Marketers Who Pair Up with People for Content creation, Promotion
People influence other people. That’s not exactly a new revelation. But recent analysis does show that it’s still working — even in the digital age...
PropertyGuru acquires ePropertyTrack for undisclosed sum
PropertyGuru Group announced it has acquired ePropertyTrack, a new project sales and marketing company, for an undisclosed amount. Via DNA
Acxiom Strengthens Leadership Team – Names Jeremy Allen as President of Marketing Services
Nielsen and former McKinsey Executive Jeremy Allen to Take the Helm of the Company’s $445M Marketing Services Division LITTLE ROCK, Ark. – Acxiom® (NASDAQ: ACXM),...
Apparel Marketplace Twice Drums Up Interest On Pinterest
AdExchanger | Pinterest is proving to be a nice fit for secondhand online clothier Twice. The company, which acts as a sort of hybrid Amazon/eBay-like...
Personalization Shouldn’t Always Come First
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
LiveRamp Hires Luke McGuinness as Head of Data Partnerships
McGuinness Appointment Signals Strong Momentum for LiveRamp, Further Supports Onboarding Capabilities and Data-Driven Marketing Growth and Adoption SAN FRANCISCO – LiveRamp™, an Acxiom® company (NASDAQ:...
AdMedia Partners Advises GlynnDevins in Securing a Strategic Private Equity Investment
M&A firm advises marketing and advertising agency in the senior living space in transaction with Falfurrias Capital NEW YORK – M&A advisory firm AdMedia Partners,...
PayPal Backs Down on User Requirement to Agree to SMS Messages
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s...
iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter
AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in...
Can Branded Content Validate Yahoo’s Tumblr Buy?
AdExchanger | Since Yahoo’s maligned acquisition of Tumblr, many insiders have questioned its value as a marketing tool. Yahoo has made some overtures toward answering...
MMA Webinar to Focus on FCC Proposal of New TCPA Laws
Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t...
Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info
A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact...
