Private Equity Firm HGGC Plants Stake In Marketing Platform Selligent

AdExchanger |

The data and mar-tech deals march on. Midmarket private equity firm HGGC, which groomed hybris into a $1 billion-plus acquisition target for SAP, is the latest. The firm revealed Friday it has invested an undisclosed amount in European marketing-automation and data-management solution Selligent. As a result of a recapitalization of equity, HGGC will gain aContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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