Tweets are back on Google Search
Twitter and Google have collaborated on including the tweets in Google Search again after four years. For now, the tweets will appear in the Google...
Tagged: interactive
Mobile Measurement Has Been A Challenge Since ‘Day One’
The year of mobile, the decade of mobile, the year of data – none of the monikers matter if the right measurement isn’t in place. “Clients...
Adobe Advances Programmatic Advertising With New Dynamic Creative Technology
Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer Adobe Summit Europe 2015 LONDON – At Adobe Summit Europe, the company’s annual digital marketing...
5 tips to effective programmatic video campaign planning
People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across...
Brother International SG reappoints The Hoffman Agency as AOR
Brother International Singapore, has re-appointed The Hoffman Agency Singapore as its agency-of-record for the fourth year running. This extended partnership will see The Hoffman Agency...
IPL 8: Chennai is the king on FB’s Fandom Map
The cricket fever in India continues as Facebook has released a ‘Fandom Map’ that shows the most-liked teams on Facebook across all of India’s states...
How hybrid models & social TV are changing audience measurement
The rise of technology created a whole new set of challenges for research organisations, especially in context to audience measurement. While device proliferation requires capturing...
Nepal quake: How Knowlarity used missed calls to help
Nepal is slowly picking up the pieces and trying to restore balance following the devastation caused by not one but two equally powerful earthquakes that...
Fraud And Data Ruptures Could Spark A Consumer Revolt
Fatemeh Khatibloo, principal analyst at Forrester, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues...
For Publishers, TV Requires A Balancing Act
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Reed Barker, vice president...
VML India awarded digital mandate of Wendy’s India
VML India has been awarded the Digital Agency of Record responsibilities by Wendy’s India, after a multi agency pitch. Wendy’s, an American brand of burger...
Trending in India: Was the quota of Terracotta enough for #ModiInChina?
Twitter has been abuzz with Indian Prime Minister Narendra Modi’s visit to China and what has caught Indian social media’s attention more than the bilateral ties between...
Who will win the IPL 2015 ‘Brand of the Match’
Mumbai Indians or Kolkata Knight Riders, which team are you supporting tonight? No matter which team wins the match but advertisers will surely walk away...
G/O Digital Teams Up with Entrepreneur to Reveal What SMBs Need to Expand Investment in the Digital Space
PHOENIX and IRVINE, Calif. – G/O Digital, the leader in local, integrated marketing, in partnership with Entrepreneur magazine released its latest research report: Crossing the Digital...
We Need Trust In Every Layer Of The Digital Ad Taxonomy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Video Is Consuming The Digital Ad Industry
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp...
