Indian ecomm player Myntra to transition to app-only from May 15
Following the buzz around ecommerce players taking the app-only route, Myntra has transformed to an app-only platform, marking the end of desktop and browser based...
Tagged: interactive
5 things to know about the big AOL-Verizon deal
Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a...
Headway Digital Brings Mobile Ad Platform MoBrain™ to AppsWorld North America
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, will be bringing the most powerful mobile advertising platform, MoBrain™, to...
How is Salesforce acquisition going to pan out for Microsoft?
While a Salesforce acquisition by Microsoft remains purely speculation at this point, it does raise the tantalizing possibility that Microsoft could rapidly boost its street...
Sport Singapore, Ogilvy cheer athletes in run up to 28th SEA Games
Sport Singapore, Ogilvy & Mather Singapore, and Oscar-nominated film director Tony Kaye have teamed up to produce a series of TVCs to rally the nation...
IPG Mediabrands appoints Andy Male as the Regional Director of Rally
With an aim to build and accelerate its ‘Agency of Future’ offering, IPG Mediabrands has appointed Andy Male as the Regional Director of its social...
Should Agencies Acquire or Build A Technology Stack To Remain Competitive?
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of power. In this piece, Maciej...
Why Sooperfly is making a strong case for its Asia ambition
Late last month India-headquartered The 120 Media Collective and UK-based Diagonal View joined forces to leverage the growing online video play in Asia. The proposition,...
KFC tries to #KFCWOW consumers
In a unique way of reaching out to its young audience, KFC has set up its first-ever store on Twitter. Now, consumers will be able...
SE Asia enters its biggest programmatic video year
The Philippines was the fastest growing programmatic video advertising market in Southeast Asia in the first quarter of 2015, growing three-fold in size. TubeMogul took...
The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
From Wearables to Hearables to ‘Disappearables’: How Small Can We Go in Mobile Tech?
Just as some devices are getting bigger because video (the happening thing) looks better bigger, there’s a parallel track of digital development that’s going for...
#digivine: FMCG ecommerce – not going anywhere!
Look at India around you, and you will see a land of extremes. The FMCG (fast moving consumer goods) category in India is a replica...
No publicity is bad publicity: true for the web too?
In this age of communication where brands are trying hard to differentiate themselves from the clutter existing the market, many players are launching innovative and...
Hyper-personalised TV: the future of entertainment
Consumers are considering changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch....
Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools
An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing...
