Summary: Microsoft partnered with Wunderman International India, to develop an interactive Facebook film to create product awareness and understanding via participation that was unique to...
Time Inc.’s Digital Content NewFronts pitch had special significance; not only was it the publisher’s debut at the event , but it took place as...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/04/2014
Even when they’re not doing client work, agencies can’t keep creativity at bay. They need to keep their coders and technologists happy. Here are a...
Over the years, the agency and client relationships have seen significant changes, some of which are better understood with the evolving remuneration model of the...
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/04/2014
The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series “Verbatim,”...
The current trend of prominent journalists launching new ventures has come with a sub-trend of its own: the impulse to explain themselves. Hence the flowering of a...
I really don’t care what type of dog you think you are. Or the country you say you should be from. Or the colour that...
Across most of the top 10 channels, teens are typically a little less engaged than the wider internet population – a result of this audience...
With the Omnicom-Publicis merger now in some doubt, WPP Group retains a glimmer of hope that it could remain the world’s largest agency holding company...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/04/2014
There are those within the digital advertising industry who argue its fraud problem attracts undue attention. Advances in the measurement of viewable impressions and attribution...
When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process...
As mobile becomes mainstream, one of the big areas of focus is the content available on the platform and the opportunities thereof that could drive...
Over two thirds of teens who use the mobile internet are watching video clips each month – a figure which puts them very slightly ahead...
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