How Microsoft got Office 365 users to balance work and play

Summary: Microsoft partnered with Wunderman International India, to develop an interactive Facebook film to create product awareness and understanding via participation that was unique to the local market.

Challenge: Office 365 suite of productivity tools lets you balance work and play ‘Like a Boss’. Creating awareness is not a gargantuan task, but creating awareness amidst complacency and resistance is. Having hit a blind spot with IT decision-makers, it was critical to ensure that the Office 365 campaign did not pose as just another IT campaign. Being neck-deep in IT related paraphernalia, IT decision-makers instinctively shut themselves off from campaigns trying to sell them something they didn’t think they need. Therefore getting the message across unconventionally and out of the IT lexicon, was important.

Aim: To showcase Office 365’s features and benefits by engaging IT decision-makers of organisations with 50-250 PCs and thereby, increase social media footprint.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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