DMA Digital Diary: How web impacts our lives
After a leave of three weeks, I am reporting back to the digital world, just when the world seems to be taking off for the...
Tagged: interactive
Lazada sees 10 million shoppers in 24 hours on annual sale
Lazada which had its annual Online Revolution campaign saw the highest sales on December 12, the closing day for the sale. The month-long campaign, which...
Data pick of the day: Young internet users lead in online TV viewing
According to data released by Global Web Index, 2014 marked the first time that, on average, younger internet users watched more than an hour of...
Secrets of the middle funnel: Four simple steps to grow your business
This article was written by Pete LaFond, vp of marketing at TruSignal. By now, marketers are well-versed in direct response, aka bottom funnel, marketing –...
Baidu and Alibaba Best Yahoo and Twitter for Digital Ad Revenue
Google once again retained the biggest share of global digital ad revenue and by a large margin. The company claimed a 31.10% share this year...
Urban Outfitters Is Dressed For Mobile Success
Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder...
The Risk-Reward Equation for Publishers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Ad Tech Companies Consolidation Coming? One Commentator Thinks So
There’s a great commentary by Matt Kapko, who covers social media for CIO, that anyone toiling in the fields of IT, marketing, programmatic, native, or...
MTV tops list of most loved social brands
MTV, Friskies and Disney were among the top 10 most loved brands in social media in November. Hootsuite has released its Top 10 Most Loved...
GOSF 2014: Indian e-consumer boosts online traffic by 400%
This year has been a roller coaster for Indian e-shopper as the ecommerce industry flooded the market with heavy discounts during the Diwali sales across...
DigiVive bags Digital Experience Award at World Communication Awards 2014
DigiVive’s flagship brand nexGTv has bagged the digital experience award at World Communication Awards 2014. The latest edition of the Awards was help in London...
Indosat launches Google Play Carrier Billing in Indonesia
Indosat has launched Google Play Carrier Billing for its Indonesian customers allowing them to purchase applications on the Google Play Store by using their pre-paid...
Publishers Need To Stop Looking For Unicorns
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president...
Xiaomi suspends sales in India
Chinese smartphone maker Xiaomi has suspended its handsets’sales in India after the company had been served an injunction by the Delhi High Court for infringing...
More analytics for YouTube videos with AdWords for Video
Google has launched the Video Analytics Page in AdWords for Video to help marketers track their video ad campaigns. The revamp will offer more YouTube...
Rebecca Muir to Head New ExchangeWire Research Division
ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among ‘mainstream marketers’, by helping them better understand...
