60% marketers unsure of cost of fraud to their organisation
Few marketers understand the full benefit of fraud-prevention systems on their activities as about 60 per cent of marketers are unsure of the cost of...
Tagged: interactive
Oracle buys data tracking firm Datalogix
Oracle has acquired data analytics firm Datalogix thus boosting its marketing technology offering. Datalogix connects offline consumer spending to digital marketing that helps marketers increase...
Cross-Channel Is High On Snuggle’s Digital Laundry List
CPGs are starting to spend more on digital – and that makes Snuggle Bear very happy. “It’s no secret that we’re all dealing with ongoing...
All Things Old Made New Again? Email Is Top Category for More Marketing Money in 2015
It’s not going away — and it just might get better. Yes, we’re talking about email, the death of which has been fraudulently foretold for...
Flipkart raises USD 700 mn, files for conversion to public company in SG
Indian e-commerce website, Flipkart, announced a USD 700 million investment with new investors: Baillie Gifford, Greenoaks Capital, Steadview Capital, T. Rowe Price Associates and Qatar...
The best email campaigns of 2014
By some accounting, nearly 183 billion emails are sent every day. If your inbox is anything like ours, it feels like a billion are addressed...
Mobile to lead to organisational, cultural changes
While executives consider mobile as strategic, only 35 per cent of marketers said they have the budget they need to support their initiatives, according to...
Trending in India: What is allowed or not?
This week has not been a pleasant experience for many across the globe. Innocent school-going children from our neighbours in Pakistan were targeted and killed...
Ecommerce war between product and services-based platforms
At a time when the entire Indian market is going euphoric with the ecommerce wave in the country and the growth it has seen in...
Singapore Xmas shopping surges in November
Christmas shopping in Singapore peaked in November, a month before the holiday. The fourth weekend of November accounted for the highest shopper footfall amongst top...
The Digital Evolution of Physical Retail: Opnia Introduces Advos to Bring Customized In-Store Offers to Shoppers
Marketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore....
Global brands move into SE Asia programmatic video market
The programmatic video advertising company, TubeMogul, said Southeast Asia’s programmatic video advertising market swelled in size in the third quarter, buoyed by premium publishers delivering...
Reliable and seamless connectivity a concern for 2015
With Asia becoming mobile-first this year and the unprecedented adoption rate of mobile devices in the enterprise landscape means that wireless access is now more...
16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant
Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it...
Headway Digital Receives Platinum Certification in MediaMath’s OPEN Buyer Certification Program
Recognition highlights Headway Digital’s leading role and thought leadership in the global programmatic media-buying space Miami, FL – Headway Digital, (www.headwaydigital.com), the online ad industry’s...
Rev Asia culls titles, lays off staff
Digital media group Rev Asia Bhd, listed on the ACE Market of Bursa Malaysia, is discontinuing certain print and digital publications in its stable, as...
