How Much Cross-Device Clout Do Facebook And Google Actually Have?
If cross-device tracking is a room, then Facebook and Google are the elephants – except Google is the only elephant that isn’t talking. Facebook hasn’t...
Tagged: google
Ad Tech’s Dilemma: Fragmentation vs. Consolidation
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every category, plus the commonality of...
The Weekly Digital Marketing Update @ Copenhagen INK (01-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
GroupM China’s Chief Digital Officer Tony Chen resigns
Tony Chen, who was promoted to the Chief Digital Officer role at GroupM China and Taiwan in May 2014, has called it quits at the...
Mercent CEO: The Next Phase Of Commerce Is Amazon Vs Google
Google and Amazon are going after each other. Google has ramped up commercial search and fulfillment, and Amazon is building a Google-like ecosystem around ads...
‘Ad Tech 3.0’ Dystopia or Utopia?
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well...
TV advertisers embrace digital video in Australia; online AdEX hits AUD 4.5bn
Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, in Australia growing 76 per cent year on year to...
Google’s Ad Boss on Overseeing YouTube Sales and Glass Ads
Google has gone through a lot of executive changes this year. Last month, the company’s chief business officer Nikesh Arora announced he was leaving. And...
Pinterest Adds Better Measures For Its Future Advertisers
Pinterest has the best data among the social platforms that have yet to embrace ads in a big way. It’s often said the company, like...
Are We Meeting The Privacy Challenge?
Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to...
The Weekly Digital Marketing Update @ Copenhagen INK (25-08-2014)
Asia Digital Marketing News Week in Review: No more love ‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown Back to School, and...
Google gobbles Gecko
Google recently acquired the mechanical engineering and product-design company Gecko Design Inc. to strengthen the design expertise of Google X, Google’s state-of-the-art facility of technological...
Mobile-first approach requires digitalisation of the real world: Socialathon 2014
With pouring numbers of mobile phone users, it is quite evident that usage of mobile phones has made life simpler for masses. There is a...
Back to School, and Not Just for the Kids: Marketers Taking Digital Education Classes
A lot has changed in just a short time. People who studied advertising and marketing even five years ago are finding their skill sets sorely...
Merkle: “Addressability Is The Future of CRM”
Merkle’s been busy. Since 2011, the privately held CRM and database marketing agency has been on an acquisition roll: Brilig (data exchange); 5th Finger (responsive...
Data pick of the day: 50% onliners visit Google via mobile
Life without Google can be really hard to imagine. There are hardly any days when an onliner doesn’t visit Google; it’s highly improbable! People nowadays...
