Facebook Marketing Boss Shares Three Lessons for Brands
Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and...
Tagged: google
The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’
Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation,...
Native ads are getting a direct-response makeover
Native advertising is often used by publishers as a way out of being held to the direct-response metrics that have long been associated with banner...
The Google Effect: What Will Be The Ultimate Cost?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Rise Of The Mega Stacks
Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation. At the risk of...
dmexco urges to ‘SHIFT’ into new dimensions of the ‘digiconomy’
The rapid digitisation of the world we live in is increasingly changing economic structures and laws. The rules for doing successful business have changed. The...
Youth and techies come together for the first ever Tech Fest
With a curiosity to find out more about what it’s like to work in tech, more than 500 youth participated in the first-ever Tech Fest...
The Weekly Digital Marketing Update @ Copenhagen INK (08-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
The Empire Strikes Back: Assessing Big TV’s Move Into Ad Tech
Ahead of moderating a panel on ‘Programmatic Video – Entering The Era of Brand Response’, Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters’...
Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea
There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,”...
6 semi-bold predictions for the iWatch
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO...
Exclusive ATS London Content
The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the...
Opening Up The Programmatic Native Opportunity To Buyers
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to...
FTC Snags Google in $19 Million Mobile-App Settlement
Another tech giant — this time it’s Google — is caught up in a prolonged Federal Trade Commission crackdown. Google settled with the FTC for...
U.S. Indoor Location Based Search Could Grow 45%
It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and...
