The Weekly Digital Marketing Update @ Copenhagen INK (01-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! 🙂
Asia Digital Marketing News
- Week in Review: Competition and mitigation strategies
- Apple is Ready to Show The World What’s Next in Mobile
- Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’
- Axiata looks at possible tech acquisitions
- Microsoft Ventures’ quest to change minds, build relationships
- 10 agency tours on Hyperlapse
- MyEG optimistic of another good year ahead
- VMware doubles down with bundled hardware offerings
- Mobile Marketing a Must, Not an Option Anymore
- Buying property online could soon be a reality
- Challenging transition ahead for VMware
- What teenage social media users want from brands
- Mobile RTB spend in China rises by 616% in Q2 2014
- Ozone Media partners with AppNexus to expand global footprint
- Google gobbles Gecko
Data Driven Advertising News
- Could a Publicis-Criteo Takeover Transpire?
- Mercent CEO: The Next Phase Of Commerce Is Amazon Vs Google
- Fraud-day With DoubleVerify: Bad Actors Are Getting More Sophisticated
- ‘Ad Tech 3.0’ Dystopia or Utopia?
- How To Build A Programmatic Sales Team
- Comic: Cross-Device Cook-Off
- Conventional Wisdom Vs. Big Data
- AdMonsters Meetup: Where Viewability Diverges
- Why There Is No Unique ‘Programmatic Market’ Model
- AdMonsters Meetup: Advertising Week at The New York Times
- Live Nation Entertainment’s Programmatic Opener: Custom Audiences
- Not Taking Programmatic In-House Is Short-sighted
- Pinterest Adds Better Measures For Its Future Advertisers
- Are We Meeting The Privacy Challenge?
Interactive Marketing News
- Wall Street Journal Exec Says He’s Starting a Company with Ashton Kutcher
- Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’
- Google’s Ad Boss on Overseeing YouTube Sales and Glass Ads
- 10 agency tours on Hyperlapse
- Mozilla Offers $33 Smartphone for India Market
Digital Marketing News
- A Date to Remember – Super cool interactive video…
- Twitter Goes Public with Analytics Dashboard http:…
- Millward Brown AdReaction: Brands Need Greater Cro…
- Conferize Exits Beta, Brings New Tools and a New L…
- Google is Opening a Startup Campus in Korea http:/…
- How do we find out what actually works in mobile a…
- Fanta Taps Vine For New Teen Comedy Series, ‘Fanta…
- Coca-Cola to Buy Stake in Monster; Monster Shares…
- “Introducing Hyperlapse from Instagram” http://t.c…
- Amazon Now Piloting CPM Ads With Select Amazon Ass…
- Twitter’s New Video Ads Impress Marketers http://t…
- 10 Biggest Ways Google Has Innovated Since Its IPO…
- How to Get Started With Visual Content Marketing h…
- The Epic Driftmob feat. BMW M235i http://t.co/fWdg…
- Microsoft chases after Google in new, huge Bing Ma…
- Vine makes a play for brands by adding video-impor…
- Snapchat Discussing New Content Service With Adver…
- Google Buys City Guides App Jetpac, Support Ending…
- Steve Ballmer Steps Down From Microsoft Board http…
- Amazon Preps a Challenge to Google’s Ad Business h…
- Tinder Sparks Renewed Interest in Online Dating Ca…
- Google Search and YouTube: Targeted Mobile App Ins…
- Facebook increasing ad frequency risks kickback fr…
- You Won’t Believe This: Facebook Tries to Weed Out…
- Glad’s Trash Crashers Campaign Reaches Moms With G…
- “Programmatic Video Buying at Kraft Is Premium and…
- Instagram Announces Account Insights, Ad Insights,…
- Google Acquires Design Firm For Google X lab http:…
- What Facebook doesn’t show you http://t.co/A7Ijb3A…
- Should There Be an App for That? Why Mobile Sites…
Mobile Marketing News
- Apple is Ready to Show The World What’s Next in Mobile
- TV advertisers embrace digital video in Australia; online AdEX hits AUD 4.5bn
- Southeast Asian consumers flock online to purchase products, services
- How will FB’s changes to Newsfeed & Like Gating impact brands?
- Social media, the beast that cannot be controlled
- How Bilna & Sociomantic partnered to drive new biz & customer loyalty in Indonesia
- Social is the key instrument in a brand’s orchestra: Socialathon 2014
- Mobile Marketing a Must, Not an Option Anymore
- Digital might become the subset of social: Socialathon 2014
- Mobile-first approach requires digitalisation of the real world: Socialathon 2014