Dell and EMC merger complete
Dell Technologies has completed the acquisition of EMC Corporation, creating a family of businesses that provides the infrastructure for organisations to build their digital future,...
Tagged: go
beyondblue, JWT give ‘Dadvice’
J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a...
Google Injects Machine Learning Into Analytics App
Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics...
Let’s be open about the future
There’s a huge temptation for companies, in all industries, to lock you in to exclusive contracts. Banks, phone companies, utilities – they’re all at it....
Here’s How 6 Brands Are Using Instagram’s New Zoom Feature
Brands are ready for their close-up now that Instagram enabled zooming. This week, the app updated with a zoom feature, which lets people pinch the...
GSK launches digital campaign to drive meningitis vaccinations
The campaign, dubbed Take 5 for Meningitis, aims to educate young adults and their parents about meningitis B, a potentially deadly bacterial infection for which GSK offers...
The Misnomer of the Miracle DMP
Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them, But are they achieving everything...
Consumer Insight: An unending legacy in the digital world
The role of research has always been crucial in advertising. But the discussion needs to hinge on which part of the process research is indispensable,...
Best of the week: The Olympics show how media’s changed
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
Consolidation is Rampant in 2016 Marketing Technology Industry
While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed...
The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate...
Dos & don’ts for engaging social media audience
In this age of social media, many companies have found great success by investing in their social media presence, managed by in-house teams or communications...
Social media scams – don’t get suckered
Want to win First Class seats on British Airways? Fancy a free iPhone due to surplus stock? Get a share of the billions that Zuckerberg...
Huffington Post CEO Jared Grusd Discusses the Path Forward
On the day Arianna Huffington announced she would leave the news and lifestyle website she is known around the world for, Huffington Post CEO Jared...
Eagles vs Drones: Why Mobile Marketing is Looking Back to Go Forwards
The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was full of smart ideas too....
Wrapify Is Taking A Bite Out Of OOH By Turning Cars Into Moving Billboards
AdExchanger | GhostBed is ready to go to the mattresses to gain share of voice in the super-competitive bed-in-a-box market. One tactic in its arsenal: cars...
