Non-compliance Is Not an Option: Important Things to Know About the GDPR
By now all companies, both within the EU and on the outside, should be more than aware of the impending EU General Data Protection Regulation...
Tagged: go
Business evolution in the digital Darwinism era
It wasn’t too long ago that the dot com boom took the global economy by storm, significantly changing the way businesses operated. Enterprises realised that...
AT&T Will Consolidate Its Various Accounts Under Omnicom; Pokémon Go Continues Its Reign
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tectonic Shifts AT&T will consolidate its creative, digital and media accounts under Omnicom, Ad...
What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?
While the CPG giant has said that it won’t be reducing its Facebook ad spend, it will be doing less targeted advertising, instead opting to...
AKQA on search marketing in a post-browser future
You open a browser, head to your favorite search engine, and fire off a query for the latest piece of trivia you need to know...
Week in Review: Go-Jek’s US$550mil funding sparks intriguing scenarios
It has been another strong week for the tech ecosystem in SEA, writes Karamjit Singh. Via DNA
Rubicon: Opening of Google Dynamic Allocation May Reduce Need for Header Bidding in APAC
Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but Google’s move to open up external...
Verizon’s Yahoo Deal Creates Powerful Competitive Rival: Experts Comment
Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn (£3.7bn). The news came as...
How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality
Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look...
Smaato looks to eliminate mobile advertising waste
Smaato has expanded its mobile monetisation solutions for the demand side of the mobile advertising ecosystem. Launching today, the Smaato Demand Platform (SDX) empowers demand...
Texture, Still Seeking to Become a Household Name, Links Up With Home Shopping Network
John Loughlin, chief executive officer of magazine subscription service Texture, is setting his ambitions high, even in a highly competitive media market in which consumers...
Don’t Target Consumers Out At Sea: A Guide to Successful Location Targeting
One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations via their mobile phones. Recent...
Huh, Really? Accenture Claims Its Digital Services Unit Is Worth $9 Billion
AdExchanger | Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B...
Five Ways to Train the Next Generation of Programmatic Talent
Whether it’s a brand looking to build an in-house programmatic buying function, or a media agency enhancing and growing their existing team, there remains one...
3 winning tactics to be a regional marketing MVP
Regional marketing – a very lofty position that many marketers aspire to. What’s there not to like? On the outside, the job seems fun –...
Mobile is changing banking & there may be no turning back
For the longest time, the magnitude of a bank’s influence had been manifested in monumental skyscrapers lining up Wall Street and the Central Business Districts...
