Here’s How 6 Brands Are Using Instagram’s New Zoom Feature


Brands are ready for their close-up now that Instagram enabled zooming.

This week, the app updated with a zoom feature, which lets people pinch the screen to go in for a closer look at photos and videos. Instagram had said it was a highly in-demand action among its users.

Of course, with any update, brands are bound to experiment, like they’ve done with every new feature such as slow-motion effects, filters, the first videos and the recent introduction of Stories.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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