Customer Experience Drives Allstate’s Mobile Strategy
AdExchanger | At Allstate, the experience comes before the advertising. “You need to create value before you can market against that value – you can’t go...
Tagged: go
Mobile web display & in-app ads lead the way for APAC retailers
Seven in ten APAC retail marketers will prioritise mobile web display and in-app advertising over the next 12 to 18 months, according to Criteo’s World...
It’s R.I.P. for SSPs: Here’s Why
Looking at the ad tech landscape, I cannot help but be struck by the number of dubious companies vying for a cut of the marketing...
Celestial Seasonings Invests In Paid Media To Shift Tea Sentiment
AdExchanger | When Celestial Seasonings first redesigned its iconic packaging last summer to attract more millennial tea drinkers, it didn’t go over well. Although the...
The Trade Desk IPO; Google Launch Messaging App
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new...
Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
A look at Time Inc.’s new Life VR app
Life magazine was iconic in its era. Time Inc. thinks the storied brand can be rebooted for a new era — as a virtual reality...
Quandary of an ad tech company: The last click issue
The ad tech industry thrives on market players that deliver transparent, professional, and above all, valuable solutions for advertisers. So it’s disappointing to see the...
The rise and fall of Mode Media
With its sudden shutdown Thursday, Mode Media provided another reminder that even for a onetime web stalwart, nothing is certain in the digital world. Samir...
Pandora Changes Its Tune: Music Platform Makes Some Major Changes
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
Data Possession – Not Just Ownership – Is Key To Improving Advertisers’ Results
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Your Customers Are Shopping on the Move: Are You Keeping Up with Them?
More people than ever before are shopping on a smartphone and they’re even purchasing products brands would never have considered to be smartphone-friendly, like expensive...
Martech & One-to-One Marketing in Banking Is on a Slow Journey
Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one marketing is significant. However, are...
Indian ecomm player Snapdeal dons new brand identity
Indian ecommerce platform, Snapdeal, has embarked on a journey to become unanimous with its consumers, by developing a new brand identity including a logo change. ...
10 devastating digital marketing stats we’ve seen this week
Remember, Econsultancy subscribers can get more from the Internet Statistics Compendium. TV still paramount Americans spend more time watching television than all other media combined,...
Watson Ads is Turning the Tables on Cognitive Learning in Advertising
It’s pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities nobody ever thought possible. Enter...
