MMW: Top Five Stories of the Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Makes...
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OpenX Sells Open Source Ad Serving Product
Sale of OpenX Source Ensures Continuity of OpenX Community LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and...
Solve Media Global Bot Traffic Study
Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46%...
The Weekly Digital Marketing Update @ Copenhagen INK (23-09-2013)
Asia Digital Marketing News Wall Street Nervously Watching Apple Stores on Friday Private marketplaces on the rise 7 reasons why you lose sleep over digital...
At last, the killer app for NFC: Free Beer!
Over the past 10 years there have been volumes written about the potential of using NFC for mobile payments. But no matter how much support...
Brands Improve Ad Relevance and Response Rates by Targeting Consumers Based on Price Sensitivity
Price Sensitivity Does Not Equate With Brand Promiscuity or Demographics CINCINNATI – According to a new research report published by dunnhumby, the world’s leading customer science company,...
Israeli Chocolate Brand Takes a Tip from Katy Perry
It seems WhatsApp — the free international texting and chat app that was featured in a recent Katy Perry video — is the place to...
Online Advertising Survey 2013
This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project, and is based on a survey of more...
KissMyAds Brings Mobile Age Marketing to Traditional Desktop Websites
Publishers gain new sources of revenue Mobile enabled advertising on classic desktop websites Additional monetization for smartphone and tablet traffic Cologne, Germany – With immediate...
SugarCRM Works with Google to Measure & Optimize AdWords Campaign Generated Leads
CUPERTINO, Calif. – SugarCRM, the company that makes every user a customer expert, announced that it has integrated with Google’s new “Conversion Import” feature. With this...
The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2013)
Asia Digital Marketing News SIA hunts for digital help Ogilvy takes a stake in digital firm PennyWise Sa Sa adds lifestyle appeal to its brand...
Apple Takes a Hump Day Thumping on Wall Street
Shares of Apple are in free-fall today on Wall Street as investors continue to react negatively to Apple’s iPhone announcement. While the tech world is...
Apple Expected to Increase Marketing Presence Abroad with Low-Cost iPhone
Apple announced on Tuesday that it will start selling a lower-end, less costly version of the iPhone in an effort to find new markets in...
‘Smart TV’ Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says
More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by...
Three important marketing lessons from Apple’s latest iPhone adverts
1. Creating sensual intrigue To most, hearing would be without question the second most important sense when it comes to video based advertising. Visually striking...
WireDex: Making Sense of the Ecosystem
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes....
