MAGNA GLOBAL Ad Forecasts: Programmatic Buying Reaching a Tipping Point
US RTB to reach $10.5bn by 2017 Global Programmatic Buying to Triple to $33 Billion by 2017 NEW YORK – MAGNA GLOBAL: Key Findings According to MAGNA...
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YuMe Targets Spam-Free Inventory with Latest Enhancement to Its Fraud Detection System
Company also introduces four anti-spam best practices to benefit the digital advertising industry REDWOOD CITY, Calif. – YuMe, Inc. (NYSE: YUME), a leading provider of digital...
A HOT TWITTER GAME TO SEARCH FOR THE MOST ENDORSED DIGITAL COMMUNITY MEMBERS
6 – 7 November, 2013 Istanbul, Turkey One shall fly Business Class and stay in 5 star hotel in Istanbul to visit the Global Webit...
Internet Ad Revenues at $20.1 Billion Hit Historic High for Half-Year 2013, up 18% over Same Time in 2012, According to IAB
Mobile Climbs 145% & Digital Video Rises 24% Year-Over-Year NEW YORK – Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet...
‘Social Ads from Google, What Happens Next?’, by Glen Calvert, CEO, Affectv
Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some debate. Any move that strays...
MeetMe Teams With Beanstock Media For Web-based Yield Optimization
Beanstock Media to employ its Publisher Trading Desk to monetize MeetMe’s web-based remnant advertising inventory NEW HOPE, Pa. – MeetMe®, Inc. (NYSE MKT: MEET), the public market...
Here’s What Happened in Mobile Marketing This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. IAB: Mobile Advertising...
Alibaba’s $206M Stake In ShopRunner Will Help It Challenge Amazon
Alibaba Group, the Chinese equivalent of Amazon, has invested $206 million in ShopRunner, a member-only subscription ecommerce platform connecting consumers to hundreds of retail brands...
KissMyAds Introduces Mobile Traffic Switch to Segment and Maximize Mobile Audience Monetization
· Traffic can be filtered by operator, device, country, operating system, payouts and 3G/WiFi · New technology drives conversion rates and revenues for publishers and...
EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech
Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time,...
DG and Marin Software Announce Search Marketing Integration
Marin SEM Integration with DG MediaMind Provides a Discrepancy-Free Solution New York, NY – DG (NASDAQ:DGIT), the world’s leading multiscreen ad management company, and Marin...
Lucy Lights the Way for Runners
To those who’ve always wanted to run through a magical fairy forest with sparkling lights, today is your lucky day. Women’s sportswear brand lucy Activewear,...
Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too....
AdFin Brings Price Transparency, Advanced Analytics to Digital Media
Trusted source of market information launches to serve both buyers and sellers NEW YORK – The kinds of tools and techniques financial markets rely on are...
Facebook, Cisco Target Local Business With Wifi Check-Ins
Facebook wants more people to offer up physical location data at small local businesses. The lure is free wifi through its partner, Cisco. Following a...
What if web ads became opt-in?
– More photos of the ad-free city You may believe that nobody would ever be in a position to instigate such a madcap plan, but...
