‘Smart TV’ Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says

More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by electronics maker and video ad tech firm YuMe finds. To a lesser degree, these consumers — half of them, to be precise — are using their so-called smart TV apps […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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