Barton F. Graf: We can be serious, too
Subscribe: iTunes | RSS It’s been five years since Gerry Graf quit what he calls a “fantastic job” as chief creative officer at Saatchi &...
Tagged: flash
The Big Question For Many Microsoft Ad Sellers: How Long Will AOL Jobs Last?
AdExchanger | Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday....
Programmatic, Coming to a Street Near You
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the...
Mobile Video Advertising Grows by 367%; 15% of Britons Blocking Online Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile video advertising grows by 367%; 15% of Britons...
You think you know Content Marketing? Think again
In recent years, content marketing has become one of the key ways to engage with customers and attract new leads. But, while content has begun...
Sociomantic Labs enters China market
Sociomantic Labs, the provider of programmatic display advertising solutions for the world’s top advertisers, has launched its operations in China, represented locally with a new...
AOL takes over majority of Microsoft’s ad business
AOL Inc. and Microsoft have launched a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft’s display, mobile and...
‘It’s unnatural’: What agency creatives really think about vertical video
Last week wasn’t a good time to be a vertical video hater. First, in a mind-numbingly boring presentation tailored to doddering CMOs everywhere, Evan Spiegel last...
The Decline of the Ad Network?
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become...
Japan brings home 4 metals in Creative Data Lions
Japan leads in APAC with one Gold, two Silver Lions and one Bronze in the Creative Data Lions category at the 62nd Cannes Lions International Festival...
Stamp your in-store Snapchats with custom Lilly Pulitzer prints
Lilly Pulitzer, the legacy women’s retailer known for its colorful printed patterns, is collaborating with Snapchat to offer custom Lilly prints for customers to stamp onto...
Australia leads APAC Branded Content & Entertainment shortlist
The 62nd Cannes Lions International Festival of Creativity has a total of 143 entries that have made it to the Creative Data Lions shortlist. APAC...
Ad Tech in Cannes; Rubicon’s Mobile Landmark
In this edition of Exchangewire’s Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines....
‘Fast-track Asia’ Main Driver of Global Ad Spend; Blismedia Working to Add “3rd Dimension” to Location Data
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ‘Fast-track Asia’...
Japan, Australia lead APAC shortlist for Creative Data
The 62nd Cannes Lions International Festival of Creativity has a total of 55 entries that have made it to the Creative Data Lions shortlist. APAC...
Creative Still Rules At Cannes; Placed Gets New Partnerships
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cannes, Cont. Cannes coverage continues with a piece by the WSJ’s Jack...
