Focus on the work not politics: Media Lions Jury Prez, Nick Emery
As the Jury President for Media Lions, Cannes Lions International Festival of Creativity, Nick Emery, CEO, Mindshare Worldwide had only three rules for his jurors...
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ExchangeWire Cannes Lions Special
In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech...
Dentsu, M&C Saatchi & Leo Burnett lead APAC Cyber Lions shortlist
The 64th Cannes Lions International Festival of Creativity has a total of 330 entries that have made it to the Cyber Lions shortlist. Out of...
SnapChat’s Evan Spiegel on immediacy & storytelling in social media
It is after what he describes as a ‘series of unfortunate incidents’ that Evan Spiegel, Co-Founder and CEO of SnapChat, had the time to create...
From APAC, BBDO, Leo Burnett & O&M compete for Media Lions
Cannes Lions International Festival of Creativity has a total of 294 entries that have made it to the Media Lions shortlist. Out of this 55...
Clemenger BBDO, Colenso BBDO compete for Creative Effectiveness Lions from APAC
Cannes Lions International Festival of Creativity has a total of 27 entries that have made it to the Creative Effectiveness Lions shortlist. No agencies from...
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference...
So this is what Newt Gingrich thinks of the Apple Watch
It seems that everybody is a tech blogger these days. Even Newt Gingrich, who made his debut on Mashable reviewing the Apple Watch. Mashable approached...
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad...
Google Mounts Charge Against Facebook With Cross-Screen DoubleClick Additions; Email Marketing Receives Boost with Huge Funding Round
In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy...
The business of social media: From blogs to DSS
The data reference that I have borrowed from DomoSphere in the first part of this series has shown that our audience is conveying what they...
Wunderman Taiwan delivers Honey Beer by drones
Taiwan Beer wanted to raise awareness and encourage trial of its latest product Honey Beer, and tasked Wunderman Taiwan to do the same. Wunderman Taiwan...
Y&R SG named creative AOR for SG’s Ministry of Manpower
Y&R Singapore has been appointed as the creative agency of record for the Ministry of Manpower, following a tender process. The Ministry of Manpower has...
Pepsi helps ‘Light up Lives’ in Pakistan during Ramadan
PepsiCo Pakistan collaborated with Walter Pakistan to launch a nationwide campaign called ‘Lighting up Lives’ for the month of Ramadan. The campaign invites consumers to...
FB’s Mark D’Arcy on top trends from Facebook Awards 2015
As Facebook announces the winners of the Facebook Awards 2015, new trends come to fore highlighting the evolving consumer and the changing marketing business. In...
JWT, McCann win from Asia at the Facebook Awards 2015
Creativity that drives business results is a core focus area for Facebook. The Facebook Awards, which is now in its fourth year, acknowledges the top...
