The Bottom Line: Turn Your Data Into Dollars
It’s tough out there. Marketing budgets are limited and people are constantly pushed to do more with less. One of the creative ways to find...
Tagged: eyeblaster
In Fantasy Football, Men Go Long for Mobile
The NFL season kicks off today, and fantasy football is all the rage. A Google News search on the topic currently yields about 46.2 million...
OBJE Targets Potential Advertising Partners
SARASOTA, Fla. – As OBJ Enterprises (OTCBB: OBJE) begins to earn revenues from its newly released mobile gaming applications, the company is now seeking out advertising...
OpenX Expands to Germany
Digital Media Industry Executive Dimo Velev Appointed Regional Director DACH, OpenX GmbH, to Extend Reach of OpenX’s Digital Monetization Platform in Europe From New Munich...
‘Programmatic Trading & Data Transparency: Lessons & Parallels from the Airline Industry’, by Eswar Sivaraman, Data Science Group Director, PulsePoint
The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading...
The Weekly Digital Marketing Update @ Copenhagen INK (09-09-2013)
Asia Digital Marketing News comScore: U.S. Smartphone Penetration Climbs North of 60% Last Quarter Eddy Cue to Replace Tim Cook if 2014 Doesn’t Go Well...
Can Conferences Save The Media Industry?
It’s hard out there for traditional media. Take, for example, Lucky magazine. In late 2010, its longtime editor was recently replaced, and, like the rest...
AcuityAds Inc. Set to Reach 33% Share of Canadian RTB Market in 2013
TORONTO – Industry research and the company’s financial data reveal that AcuityAds Inc. will account for one third of all Canadian Real Time Bidding (RTB) online...
Ad Age’s Jack Neff to Headline Panel of Advertising’s Heavy Hitters at D2 Cincinnati
Limited Number of Tickets Remain Available for the September 11-12 Event CINCINNATI – D2 Cincinnati (Digital Dialogue), the first digital marketing conference focusing on customer centricity, announces Jack...
YuMe and Evidon Strengthen Viewer Control Within Interactive Video Advertising
Evidon InForm in YuMe Ads Allows Viewers to Easily Set Limitations on Data Collected by Advertisers REDWOOD CITY, Calif. & NEW YORK – YuMe, Inc. (NYSE:...
Only a fifth of companies optimising paid for digital media
Our new Quarterly Digital Intelligence Briefing, entitled Optimising Paid Media, has found that just 21% of companies are carrying out ‘effective optimisation’ of media buying...
WireDex: Making Sense of the Ecosystem
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes....
SpotXchange’s Andrew Moore Discusses Key Trends From Its European Report On Programmatic Video
SpotXchange recently published its industry research report on programmatic video advertising across Europe (done in association with IHS), detailing trends in the key markets. ExchangeWire...
OpenX Launches Groundbreaking Real-Time Traffic Quality Monitoring System
Proprietary Dual Human and Automated, Real-Time Filtering Process Ensures the Quality of Impressions in OpenX Ad Exchange LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global...
Bloomberg’s Online Video Success Story
Eighteen months ago, Bloomberg TV made a fundamental change in its approach toward online video. Instead of just taking clips from Bloomberg TV and automatically...
More Premium Publishers Select Nativo as their Native Advertising Platform
Advertisers and Publishers Generating More Value from Nativo’s Technology LOS ANGELES – Nativo, the only native advertising platform that works across every kind of content-rich site...
