Digital Ad Spend Climbs in First Half of 2013
Digital ad spending was on the move and moving upward during the first half of 2013. According to the latest estimates of Kantar Media, the...
Tagged: eyeblaster
KissMyAds Brings Mobile Age Marketing to Traditional Desktop Websites
Publishers gain new sources of revenue Mobile enabled advertising on classic desktop websites Additional monetization for smartphone and tablet traffic Cologne, Germany – With immediate...
The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2013)
Asia Digital Marketing News SIA hunts for digital help Ogilvy takes a stake in digital firm PennyWise Sa Sa adds lifestyle appeal to its brand...
Programmatic Video Advertising Will Grow Tenfold Between 2012 and 2015 in Europe According to IHS
In-depth industry research report commissioned by SpotXchange offers first ever study of programmatic video advertising across Europe LONDON – SpotXchange, the largest global marketplace of digital video...
With IPO Imminent, Twitter’s Ad Challenge Looms Large
It may be official that Twitter plans to go public, but let’s not forget there’s nothing official at all about its revenue model. It is...
mobileStorm Teams With Locaid to Revolutionize Mobile Marketing for Casino, Online Gaming Industries
mobileStorm Inc., the veteran communication service provider that powers MobileMarketingWatch, mHealthWatch, and mGamingWatch, has announced the launch of two new cutting-edge products that will change...
L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation
Four years ago, consumer beauty and cosmetics company L’Oréal did not have a chief marketing officer. When Marc Speichert joined the company, it became overwhelmingly...
Global Expansion and Pioneering Products Drive Strategic New Hires for Martini Media
Sarah Kate Ellis Named SVP of Global Marketing, Joining Jason Shugars, PubMatic and Google Veteran, and Matthew Baggott as Data Scientist Alongside Two Software Engineers...
Advertising Technology Platform Adform Appoints Industry Veteran Holger Mews as Senior Vice President of Programmatic Trading
Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK – Adform, Europe’s leading advertising technology platform, has appointed Holger...
Xaxis Names Henry Stokes Director, Client Development for APAC; Elevates Arshan Saha to Director, Southeast Asia
Moves Reflect Continuing Growth in APAC Region; Company to Expand Presence from Nine Markets to Thirteen by Year’s End SINGAPORE – Xaxis, the world’s largest audience...
Marketing agility: do you measure up?
The emergence of new platforms, multi-screen viewing, real-time advertising and big data (just to mention a few) have profoundly changed the way advertising is seen...
A step-by-step guide to RLSA and dynamic remarketing
We’ve all spent time window shopping and canvassing for the best price or service quality available before buying online. Whether for a small ticket item,...
First Study on Smart TV Ad Effectiveness Reveals Interactive Ad Formats Increase Brand Engagement
YuMe-LG research shows positive consumer attitudes toward Smart TV advertising in U.S. Redwood City, Calif. – The first-ever U.S. study into the impact of Smart TV...
Kazim Tahir-Kheli, MD Russia for QUISMA, Discusses Double-Digit Expansion & How the Region Differs From Other Markets
Can you give some overview on the recent trends in the Russian market? The Russian digital advertising market continues its yearly double-digit expansion, even as...
Samsung Tries to Capitalize on iPhone Frenzy with Ads on Apple Coverage
Tech news sites on Tuesday were awash with coverage of Apple’s latest iPhone announcement — and with ads from Apple rival Samsung. As Apple’s foremost...
How to make website scraping easy
Why is web scraping important? If retailers want to increase their product visibility and display their product inventory across the various channels, data extraction is...
