Company strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations RESTON, Va. – Resonate, the only marketing intelligence company...
The path of modern media is anything but direct. Justin Smith, the new CEO of Bloomberg Media Group, is emerging as one of the trailblazers....
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 15/08/2013
It is no secret that mobile has taken over. In fact, by 2016, research firm Portio predicts that three out of four adults in the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/08/2013
Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/08/2013
Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/08/2013
Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/08/2013
TBWA has creating a dating game–for startups. The Omnicom Group agency has launched a new mobile app, CoCreator, which it’s marketing as a “business speed-dater”...
Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They...
You know when you take your favorite pint of ice cream out of the freezer before settling in for another episode of Real Housewives of...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 31/07/2013
As part of its efforts to generate new sources of revenue, Foursquare is working with ad-tech company Turn to allow advertisers to use its treasure-trove...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 30/07/2013
Overview Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 30/07/2013
Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and plays...
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working....
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every...
According to the findings of new research conducted in the United Kingdom, consumers are choosing to opt-in to receive retail mobile messaging at a pace...
It’s not just engineers. Netmining’s Will Doherty argues the industry needs more people from many backgrounds, particularly creative. Via digiday.com
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