Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
Tagged: engagement
Onalytica – solutions that unlock the value of online data
Onalytica – an interesting company to be aware of: Onalytica was established in 2004 and helps organisations meet the challenges of a constantly moving world. The...
5 Cool Brand Instagram Videos
Instagram video has taken off, and brands like Taco Bell, Nissan and Topshop are getting creative with the new short-form video tool. Via digiday,com
Samsung Says Boxee is in the Bag
South Korean tech behemoth Samsung has confirmed its latest acquisition: television streaming and recording service Boxee. Boxee is best known for its Boxee Cloud DVR,...
SMS Marketing: How It’s Changing in 2013
The cornerstone of mobile marketing for more than a decade, SMS has become a consumer mainstay rivaling the prevalence and popularity of email itself. By...
Beyond Push Notifications: The Rise of Multi-Channel App Messaging
The following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy. One of the most successful weapons in a mobile...
Google “Chrome Experiments”:Simple games that demonstrate new technology for consumer interactivity
Mobile Marketing has usually been an “early adopter” of all new mobile technologies: agencies and brands have been good at figuring out how some new...
5 Strategy Secrets from Email Marketing Experts
Cost effective and highly impactful, email marketing remains a vital part of every comprehensive marketing plan. Thanks to the battle-tested tactics of veteran email marketers,...
Cannes Lions day two: go big or go home
A huge opportunity $700bn dollars is waiting to be earned in China’s middle-tier cities according to Chen Xin, Chairman of SinoMedia Holding Limited. The top...
Mobile Games: The Ultimate Gateway for Mobile Advertising
With mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are...
BMW Slams Brakes on ‘iOS in The Car’
Last week, MMW reported that BMW will integrate Siri Eyes Free mode into all of its 2014 vehicles. Notwithstanding its pledge to deliver this standard...
MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Capitalizing on Google’s forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced...
How Different Image Characteristics Drive Pinterest Engagement
Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest. Via digiday,com
Leading Early-Stage Ad Tech Investor, Project-A, Discusses its Incubator Offering & Investment Strategy
You could argue that European VCs and early-stage investors are clueless about ad tech – and tech in general. You could say that, and you’d...
Google Inks ‘Sweet’ Mobile Marketing Deal with Mondelez International
Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide...
Mogreet Acquired by pavia for Innovative Mobile Payments and Targeting Platform
Let’s just call it “Merger Monday.” From Yahoo’s billion dollar deal to acquire Tumblr, to Seamless North America’s merger with GrubHub, it’s been a day...
