Spreading the Wings of Audience Data
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up...
Tagged: engagement
Verizon’s Data Goldmine Is Also A Privacy Minefield
AdExchanger | Does Verizon have access to rich user data? Undeniably. Will Verizon successfully capitalize on that opportunity? Questionable. After all, Verizon’s user data is...
Twitter Opens Mobile Ads to All Advertisers
Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of...
Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb
Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an...
Not Missing a Beat: mPulse Mobile Confirms $1.7 Million of New Funding
On Wednesday, mPulse Mobile — a mobile experience-management company focused on consumer health and wellness — confirmed in a statement to the media that it...
IT pay rises as talent shortage continues in Singapore
There is a shortage of workers in the IT industry who hold both technical and business skills, a ZW HR Consulting report finds out. In...
Dentsu Aegis Network and the Economist Corporate Network launch a White Paper on Asia’s Digital Disruption
Dentsu Aegis Network launches an editorial white paper with the Economist Corporate Network on how technology is driving consumer engagement in the world’s most exciting...
Mobile video programmatic grew 20% in SE Asia
As advertisers sought to reach out to consumers who use smartphones as their primary media screen, mobile video programmatic markets in four major Southeast Asian...
APAC ahead of US in mobile-first biz transformation
Mobile usage is constantly on the rise in APAC as the best web sites in the region see more than 50 per cent of their...
Feeling the Pull to Push Messaging in a Social Media App? Localytics Tutorial Goes Beyond the Basics
It’s a must read, to be sure. And entertaining, too! Localytics has just published a sort of tutorial on push messaging in social media apps...
AQUA inspires Indonesia to ‘Be Water’
Y&R Group Indonesia has launched a major new brand campaign for AQUA, which shows everyday heroes’ acts of kindness inspiring others to be‘just like water’...
First Look: MobileBridge Shows Off What’s New for App-based Marketing Relationship Management
“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most...
CMOs lag in creating campaigns that engage global audience
One of the big challenges for global brands is to reach out to varied audience through their digital campaigns. While marketers see how relevant it...
IAB Awards to Honor Top Digital Marketing Work of 2015
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
unBOUND London
30 November to 1 December, 2015 London, UK unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital...
Viewability: A Terrible Metric
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
