TEL AVIV, Israel & SAN FRANCISCO, CA – Growmobile, Perion’s mobile marketing division, announced that it will be previewing its new mobile user engagement capabilities...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Jack in the Box Worldwide (JITB) walked away with the top honour – Agency of the Year (Independent), at Socialathon India 2015. The jurors screened over...
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
AdExchanger | When Evolve Media’s male lifestyle site CraveOnline relaunches Thursday with a new look and voice, it hopes to improve its advertising products by...
In the month leading up to Singapore’s Golden Jubilee celebrations, Singapore took to social media to celebrate, share and reminisce. There have been more than...
AdExchanger | Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative...
Oracle Eloqua and Marketo integration captures leads and converts video engagement data into contact tracking, lead scoring, and customer segmentation BOSTON – Brightcove Inc. (NASDAQ: BCOV), the...
About 73 per cent of video ads on Facebook had a significant lift in ad recall in the 300 campaigns measured by Nielsen. The average...
After resigning from Dentsu APAC, Rohit Ohri is joining FCB Ulka as group chairman and CEO, effective January 2016, as he confirmed to Digital Market...
Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, Mullen Lowe Lintas Group...
In Q2 2015, the Interpublic Group reported revenue increase of 1.3 per cent and organic revenue increase of 6.7 per cent to USD 1.88 billion...
Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is...
Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/07/2015
The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self. It seems like ages since former Federal Trade...
Collaboration is the new competition, at least if you listen to any number of speakers on the marketing industry conference circuit. But it’s easier said...
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