Hermès targets men with new AKQA MANifeste campaign
AKQA has launched a new campaign for the luxury brand Hermès called the MANifeste platform, targeting men with a novel idea of to-do lists. AKQA...
Tagged: engagement
GE’s Foray Into Podcasting Is About Engagement, Not Monetization
AdExchanger | If native advertising is a message designed to mimic the form and function of its environment, then there’s almost nothing out there as...
Ad Blocking – Unlike Fraud – Comes At The User’s Behest
AdExchanger | If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but...
When It Comes to Mobile Video, Native Content Shown to Improve All Metrics
Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format. Now new research suggests that viewing such ads improves a...
Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation
This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP, Brazilian regulator of media trading,...
Five questions to eYeka on ideas crowdsourcing
‘An idea can come from anywhere’, the mantra is cornerstone for most marketing advice. eYeka, however, takes the advice quite literally as François Petavy, CEO...
The Power of Programmatic in Brand Building
In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of...
Microsoft Asia appoints VP for Microsoft Business Solutions
Microsoft has appointed Simon Davies as its new vice president of Microsoft Business Solutions for Asia. Mr Davies will be responsible for the full portfolio...
Creative Crowdsourcing Site Plays With Mattel Toys
Mattel is working with Tongal, an online community of artists, to create fresh videos featuring classic properties such as American Girl, Barbie, Hot Wheels and...
Raja Rajamannar on MasterCard’s journey to ‘priceless’ experiences
The connected consumer matters for MasterCard. After all, any conventional definition of the different kinds of audiences changes, when they become active in an always-on...
The Countdown Begins: Rubicon Survey Shows Holiday Shopping Season Has Already Begun
Hey, don’t kill the messenger. This is just something that retail marketers need to know. It doesn’t take too long after the kids go back...
Marissa Mayer Joins Powerhouse Line-up at 2015 IAB MIXX Conference
Yahoo CEO to Share Her Perspective on the Future of Digital Media & Marketing in Fireside Chat with Jacob Weisberg, Chairman and Editor-In-Chief of The...
InMobi amplifies its data capabilities with Experian partnership
InMobi, mobile advertising platform, has formed a strategic partnership with Experian, one of Australia’s leading sources of consumer insights. Towards the partnership, Experian will exclusively...
If Data Is A Commodity, The Premium Goes To Creative
AdExchanger | Creatives deserve to be part of the conversation around programmatic media. The fact is, they’re not. “There are no true creatives in this...
How the SG Elections played out on social media
As the People’s Action Party (PAP) returned to power in a sweeping victory, social media played a key role in the 2015 Singapore General Elections....
OtherLevels Retail Study Finds Mobile Messaging Frequency, Content & Targeting Support Successful ‘Mobile-First’ Campaigns
Could “mobile-first” messaging strategies be a smart move for retailers in the upcoming holiday shopping season? Perhaps so. Mobile messaging — built around content, frequency,...
