IAB Awards to Honor Top Digital Marketing Work of 2015

IAB Awards to Honor Top Digital Marketing Work of 2015It’s not the Oscars, but in the world of digital marketing it may be just as big.

This week, new info came to light regarding the upcoming 11th annual IAB MIXX Awards.

“Creative ingenuity and effective execution defines the shortlist finalists,” the IAB said, pointing to a roster of 121 select campaigns from 10 countries. All told, the IAB is highlighting best-in-class digital marketing “that exemplifies what works across multiple interactive screens today, and signals what the future holds for the digital advertising landscape.”

The IAB says that Michael Lebowitz, Founder and CEO of Big Spaceship, is serving as the chair for the 2015 IAB MIXX Awards.

As for the winners, they will be selected by a cross-industry panel of 38 industry heavyweight and highly-respected judges.

“This year’s nominees exemplify the best and the brightest across digital today – shining a spotlight on new technology, strong strategy and creative uses of data,” said Lebowitz. “Each of the finalists showcased a keen understanding of today’s digitally-focused consumer and took advantage of the deep experiences that can only be fully realized through an interactive medium.”

The 2015 IAB MIXX Awards ceremony will be held September 29th.

To review the full list of finalists, click here.

Via Mobile Marketing Watch

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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