Chipotle Hits Hulu With Debut of Satirical Series ‘Farmed and Dangerous’
Chipotle is back with a new branded-content push, but this time it’s going all-out with a series to launch on Hulu. “Farmed and Dangerous” is...
Tagged: engagement ads
Putting GIFs to Work in Email Marketing
In the last two years, GIFs have grown immensely in their popularity and pervasiveness. These looping photos akin to tiny movies have provided the inspiration...
Mullen’s Corcoran: Data And Creativity Are Not Mutually Exclusive
Sean Corcoran, SVP and director of digital media and social influence at Boston-based digital agency Mediahub/Mullen, says that while the company is “a little bit...
Rocket Fuel’s Mark Prior: Mobile Advertisers Should Embrace ‘The ROI Logic’ Of Display Advertising
Last year was a big year for demand-side platform (DSP) and ad network Rocket Fuel. The company went public in late 2013 and analysts remain...
EPrize Says HelloWorld
Friday’s announcement that ePrize, a provider of multichannel engagement and loyalty solutions, has rebranded as HelloWorld represents more than a new company name. It also...
How Pubs Learn to Love Viewability: WebSpectator’s MRC Accreditation and Time as a Metric
Riddle me this – what if desktop display ads were more like TV commercials? You hit up your favorite website and a banner ad appears...
Epom Has Obtained $7 Million of Investment
According to the official statement, Epom top-management anticipates to employ the obtained $7M investment in the creation of fresh products and services and, certainly, the...
The Chicago Cubs Strike Out With A New Mascot The Internet Hates
Only a team as perpetually down on its luck as the Chicago Cubs could see a well-intentioned rebranding so horribly backfire. Earlier this week, the...
The Real Promise Of Programmatic: Always On, Multichannel Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
LinkedIn’s Bot Problems; The Year Of Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Bots Link-In Bots don’t just haunt display advertising, they’re creating problems for social...
EVB Wants You to Stop Texting and Driving — And Spread the Word
San Francisco-based agency Evolution Bureau wants you to paint your thumbnail red — for a cause. Steve Babcock, executive creative director at EVB, has created...
Media Agencies say 15% of digital budgets will go to mobile in 2014
Mobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance....
Former Dance Pro Taps Into Mobile Data
Who says data pros have two left feet? Elise Neel, newly hired VP-data and insights at mobile-data firm PlaceIQ, took a roundabout route to her...
The Complications Of Merging Marketing And Ad Tech
Since 1976, SAS has developed analytics software to extract intelligence from spectacularly large datasets. Much of its dealings occur in financial services, where decisions around...
PlaceIQ Partners With TRUSTe to Enhance Existing Consumer Privacy Protection
Integrates TRUSTed Ads Into Patented Audience Insights Technology NEW YORK, NY – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior,...
Yahoo Strikes DSP Deals For Guaranteed Inventory – But Right Media’s Value Remains A Mystery
Yahoo is making an unspecified portion of its reserved inventory available to demand-side platforms (DSPs), months after display rivals like AOL pledged to put its...
