Google+ Extends Reach Across the Web With New Social Ads
Google+ will extend its reach across the web in the guise of new ad units. Google has been testing new social ads composed of posts...
Tagged: engagement ads
Arrogance Faceoff: Kanye West vs. Creative Director
He has a larger than life ego. He wears funky sneakers and makes insane proclamations about his own creative prowess. Plus he can be creepily...
Dispatch From Internet Week Europe: Murder and Mayhem in London
Internet Week Europe had a laid-back London vibe this week, with events including a Jack the Ripper tour and a coding session for local schoolchildren,...
Microsoft Doubles RTB Inventory With New Email Placements
After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options,...
In a Major Departure, Google Shows Banner Ads in S…
In a Major Departure, Google Shows Banner Ads in Search Results: buff.ly/HKIzPn
AppNexus Summit: Mobile Programmatic Crawls Forward, Creative Next Big Issue
At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going “all...
Onion Quits Print in Final Three Cities
The Onion is halting its print version in Chicago and its two other remaining markets with its Dec. 12 issue. The newsweekly was 25 years...
eBay’s Programmatic Success; Nielsen OCR In The Wild
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Programmatic Success Programmatic is becoming a big part of the display pie for...
ValueClick Will Sell O&O Sites, Roll Out DSP
ValueClick will sell a bunch of websites as it pours all efforts into upgrading its wheezing display ad infrastructure. The company is also building a...
Tech’s Big Three Cash In On Display
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Yieldex Launches Digital Publishing’s Most Accurate and Inclusive Calendar For Sponsorship Sales
YieldEdge Sponsorship Calendar Helps Forecast and Manage Sponsorships 15 Months into the Future New York – Yieldex, the leading provider of inventory and revenue management solutions for...
MMW Op-Ed: Extend Your Showroom with the Mobile Home Screen
The following is a guest contributed post from Jon Jackson, CEO of Mobile Posse. When a customer leaves the wireless store with their new smartphone...
Great Scott! Live Tweeting “Back to the Future” for a Cause
Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little...
Turner’s Ad Exchange U-Turn
Six months ago, Turner said it refused to sell its online ad inventory through exchanges. Today, it officially unveiled its very own ad exchange. The...
The Programmatic Economy: Publisher & Agency Views & Attitudes Towards Programmatic Advertising in the UK
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are...
AdSlot’s Version Of ‘Programmatic Direct’ Aims To Put A Stake In Private Marketplaces
Supply side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The...
