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Media Agencies say 15% of digital budgets will go to mobile in 2014

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2014-rising-graph.jpgMobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance.

Now, new information from the IAB UK shows that advertising budgets are also making a major shift towards mobile, with 15% of 2014’s digital spend expected to go to mobile activities.
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Via MobiAD

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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