Language Localization Drives Higher Mobile Ad Engagement
The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key performance differentiator for mobile marketers...
Tagged: engagement ads
IDC: RTB-Based Guaranteed Media To Near $10B By 2018
A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based “forward markets” will see massive spending increases over the next...
Justin Tauber named Director of Platforms & Ops for Lowe Profero AU
Lowe Profero, the global digital network of Lowe and Partners, has promoted Justin Tauber to the position of Director of Platforms and Operations for Australia....
U.S. Media ad spending – where it goes
We read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile...
When playing with LEGOs makes for a great resume
As aspiring young agency creatives know, these days getting noticed by agencies almost requires executing some kind of viral resume stunt. The latest creative resume to...
Native Programmatic Will Scale When Everyone Loosens Up
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
FaceBook And Twitter Will Dominate Display Ads in Two Years (Or Less)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
mediaQuark & Seed merge for audience data & programmatic trading
Two Singapore based startups have joined forces to form a real time media intelligence company. The new company will retain the name mediaQuark, and comes...
Creative multimedia: Private sector urged to step up
The private sector needs to play a bigger role in growing the country’s creative multimedia industry, urged Malaysia’s national ICT custodian, Multimedia Development Corporation (MDeC)....
Brands have fun with Pi Day on Twitter
Today is a big day for those of us who love science and baked goods. Not only was Albert Einstein born on this day, but...
Display Ad Glasnost: Google And Russia’s Yandex Connect On RTB
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement,...
Advertisers Ramp Up Performance-Based Mobile Advertising
Just in time for Mobile World Congress this week in Barcelona, Spain, the mobile advertising experts at MassiveImpact have published a new report that highlights...
Brands want you to know they know it’s Presidents Day
Today is, of course, a holiday — a fact that many brands feel compelled to bring to our attention. Whether it was part of a...
Agency Q4: IPG Places Hopes In Digital Services, Publicis-Omnicom Merger Might Be Delayed Until Q3
Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said...
Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
Mobile First Paying Off for Facebook
Facebook is reaping the benefits of its decision to become a mobile-first company. With approximately three-quarters of all regular Facebook users now accessing the platform...
