Astro launches home shopping JV, takes the plunge into e-commerce
Astro has announced a joint venture with South Korean multimedia retailer GS Home Shopping which has launched Go Shop, a new 24-hour shopping service available...
Tagged: e-shopping
OgilvyOne, Isobar, Razorfish lead digital agencies in China: Forrester
As digital agencies become strategic partners for marketers in China, there are those that are making a significant difference by pushing boundaries in creativity, strategy...
Rant Wants To Raise More Money To Take On Vox, BuzzFeed
When Rant Inc. founder Brett Rosin created RantSports.com out of 150 sports blogs he pulled into one centralized hub, it became the foundation of what...
ExchangeWire European Weekly Round-Up
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated...
Top trends for mobile marketing in 2015
That I founded a digital marketing company in India in late 1997 is mildly unfortunate. For about 14 years, we kept saying that the future...
What Does the Future Hold for ATDs?
The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of debates around transparency, and its...
#mavericksindigital: 2015’s first dose of RTM, this time by L’Oreal
Girls, it’s shopping time. L’Oreal kicked off the New Year in style at the recent Golden Globes held on January 11, 2015 in Los Angeles....
White Rivers Digital’s Shrenik Gandhi on data analytics
White Rivers Digital is a two-year old full service digital marketing agency which has seen a 67 per cent growth year-on-year. “We do social media...
Getting app marketing right
The screen is changing its shape and size and mobile is the new access point. It is convenient and beneficial for both the consumer and the service provider. ECommerce,...
Ecommerce fighting all the barriers in India
The year gone by, 2014, will always be remembered as the year that marked the arrival of ecommerce in India. The year was marked with...
Cool ideas: Pay it forward comes to retail
Next time you go to check out at a retail site, you might get the option to do a solid for the next person coming...
Alibaba Stakes A Majority Claim In AdChina
China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba...
Digital India Karna Hain (Must Do) : Minister Ravi Shankar Prasad
The government of India is deeply committed to its Digital India Initiative that seeks to connect 2.5 lakh Panchayats by broadband network. Indian Minister of...
Adobe Jumps On Commerce Bandwagon, Rolls Out ‘Shoppable Media’
Adobe isn’t exactly synonymous with ecommerce. At least, synonymous in the sense of competitors SAP and Oracle, which have invested aggressively and acquired commerce-centric companies...
Rakuten to focus on strategic partnerships to empower Malaysian SMEs
Japanese electronic commerce and Internet company Rakuten Inc, via its e-commerce platform Rakuten Online Shopping, is seeking out partnerships with both public and private sectors to grow...
Affle’s Anuj Kumar on why mobile is important for brands
Affle, a digital services company based out of Singapore has been in the market for over eight year now. Its key businesses revolve around mobile...
