DMA Digital Diary: ‘Tis the season to be jolly
The halls are decked and the gifts are packed. With the festive season around the corner, Christmas shopping surged in the last few weeks in...
Tagged: e-shopping
‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and...
Flipkart raises USD 700 mn, files for conversion to public company in SG
Indian e-commerce website, Flipkart, announced a USD 700 million investment with new investors: Baillie Gifford, Greenoaks Capital, Steadview Capital, T. Rowe Price Associates and Qatar...
Ecommerce war between product and services-based platforms
At a time when the entire Indian market is going euphoric with the ecommerce wave in the country and the growth it has seen in...
The Digital Evolution of Physical Retail: Opnia Introduces Advos to Bring Customized In-Store Offers to Shoppers
Marketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore....
DMA Digital Diary: How web impacts our lives
After a leave of three weeks, I am reporting back to the digital world, just when the world seems to be taking off for the...
Lazada sees 10 million shoppers in 24 hours on annual sale
Lazada which had its annual Online Revolution campaign saw the highest sales on December 12, the closing day for the sale. The month-long campaign, which...
Planet Celcom partners with Exabytes Network
Planet Celcom, the US$80mil 50:50 e-commerce venture between South Korea’s SK Planet and Malaysia’s Celcom Axiata, has announced what is likely to be the first...
GOSF 2014: Indian e-consumer boosts online traffic by 400%
This year has been a roller coaster for Indian e-shopper as the ecommerce industry flooded the market with heavy discounts during the Diwali sales across...
Asia leads the way as mobile transitions from research to purchase
Mobile’s impact on buying behaviour has been viewed with mixed feedback over the last year. Where 2014 began with conversations around ‘showrooming’, defined as the...
Accenture Interactive acquires Reactive to up digital capabilities
Accenture has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent and multi-award winning digital agencies. Reactive specializes in...
ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live!
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE...
Xaxis appoints Mickey Zhang as China’s Managing Director
Xaxis, the world’s largest programmatic media and technology platform, has appointed Mickey Zhang as managing director for China. In this capacity, Ms Zhang will oversee...
China’s Single’s Day bonanza: Going beyond numbers to trends driving 2015
The headlines numbers for this year’s Single’s Day (11 November) sales in China are, again, very impressive. More than CNY 57.11 billion (up 60 per cent y/y)...
New opportunities ahead as mobile onliners set to reach 173 mn in India
Following the unprecedented rise in the mobile consumers in India, internet is expected to witness its next wave of consumers through the mobile device, according...
Remarketing: Crossing the lines between relevance & nuisance
Are you constantly notified with an automated advertisement of a product or a service that you may have checked on earlier? This marketing strategy, termed...
