Water Cooler Talk: New Agency Group Sees Wider Role For Data In Content Marketing
This week saw the formal launch of a marketing services company geared to entertainment clients. Water Cooler Group contains four agency brands – Maude (offering...
Tagged: display ads
Twitter Buys Trendrr to Track Social Conversations Across Media
In an effort to make it easier for networks and publishers to display tweets in their programming, Twitter has bought the social-TV startup Trendrr for...
Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?
Digital publishers have long cast a suspicious eye on the “programmatic” ad market, worried that allowing automated buying of their ad inventory would damage their...
eMarketer Ratchets Up RTB Forecast, Slightly
eMarketer is estimating marketers will spend $3.34 billion on real time-bidded ads this year, representing a 73.9% increase from last year and a slight upward revision of...
NFL Tries to Capitalize on Rabid Fans Who See TV as the ‘Second Screen’
The NFL Network may be crowing about having full distribution in the U.S. for the first time in its existence, but it sees its mobile...
That Cookie-Killing Student? An Ad Agency Just Hired Her
Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first...
TBWA Creates A Dating Game for Startup Companies
TBWA has creating a dating game–for startups. The Omnicom Group agency has launched a new mobile app, CoCreator, which it’s marketing as a “business speed-dater”...
Häagen-Dazs App Fiddles While Ice Cream Softens
You know when you take your favorite pint of ice cream out of the freezer before settling in for another episode of Real Housewives of...
Foursquare Selling Its Location Data Through Ad Targeting Firm Turn
As part of its efforts to generate new sources of revenue, Foursquare is working with ad-tech company Turn to allow advertisers to use its treasure-trove...
‘Agencies & Tech: Better Out Than In?’, by Will Margiloff, CEO, IgnitionOne
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every...
Ad Tech’s People Problem
It’s not just engineers. Netmining’s Will Doherty argues the industry needs more people from many backgrounds, particularly creative. Via digiday.com
5 Cool Brand Instagram Videos
Instagram video has taken off, and brands like Taco Bell, Nissan and Topshop are getting creative with the new short-form video tool. Via digiday,com
Samsung Says Boxee is in the Bag
South Korean tech behemoth Samsung has confirmed its latest acquisition: television streaming and recording service Boxee. Boxee is best known for its Boxee Cloud DVR,...
BMW Slams Brakes on ‘iOS in The Car’
Last week, MMW reported that BMW will integrate Siri Eyes Free mode into all of its 2014 vehicles. Notwithstanding its pledge to deliver this standard...
MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Capitalizing on Google’s forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced...
Google Inks ‘Sweet’ Mobile Marketing Deal with Mondelez International
Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide...
