Mogreet Acquired by pavia for Innovative Mobile Payments and Targeting Platform
Let’s just call it “Merger Monday.” From Yahoo’s billion dollar deal to acquire Tumblr, to Seamless North America’s merger with GrubHub, it’s been a day...
Tagged: display ads
Banners Are the Worst Advertising: Invisible
The banner ad apologists are fighting a losing battle, argues AdContrarian Bob Hoffman. Via digiday,com
Infographic: Native Ads More Engaging Than Banner Ads
Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media...
What is an XCD?
CP+B’s new role aims to embed technology deeper in the creative process. Via digiday,com
adidas consolidates social media duties
Regional – adidas has awarded independent creative network iris Worldwide its social media duties for Southeast Asia. Source: Marketing Interactive
IDC: Social Networks Overtaking Mobile Ad Networks
On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display...
‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but...
The Creative Technologist Fad
It’s little more than a fashionable title for a tech role that has existed for years. Via digiday,com
What Display Ad Tech Can Learn From Wall Street or Not
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Source: ClickZ Asia
Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange
Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues to add the functionality of...
5 Really Creative Banner Ads
Display advertising isn’t a wasteland of creativity. Here are five campaigns that showed it’s not the box that’s important but what you put in it....
Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign comprised a multi-sensory stand, which includes a water...
Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent. Via digiday,com
AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for...
WireColumn: Premium Publishers Are in the Audience Business, Not the Ad Impression Business
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better monetising their digital content is...
Adobe clubs creative and marketing clouds
US – In a bid to provide end-to-end solutions for both agencies and marketers, Adobe Systems has integrated its Creative Cloud and Marketing Solutions offerings....
