About 30% Australians use ad blockers: IAB study
Almost 30 per cent of Australian consumers are now using ad blocking technology on one of their devices according to a new study released by...
Tagged: display ad builder
Programmatic in Deutschland wächst; Teads vermarktet Spiegel Online
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von Spiegel; Adblock-Rate in Deutschland sinkt;...
Siegel+Gale strengthens Shanghai Office with new GM hire
Global brand strategy, design and experience firm Siegel+Gale has appointed Johnson Gu as General Manager and Executive Creative Director for the Shanghai office. Mr Gu...
Corporate Advertisers Experience Nearly Six-Times Lift in CTR with Rich Media Versus Standard Banner
Sizmek’s 2016 Rich Media and Video Benchmarks report highlights engagement across regions and verticals to help advertisers establish a baseline for campaign performance London, UK,...
MOBKOI Responds to Publisher Demand with Launch of New Creative Studio
Publishers benefit from further mobile monetisation and creative offering for their clients with direct access to MOBKOI Studio Mobile marketing specialist, MOBKOI, has launched MOBKOI...
What’s Up with Mobile and Digital Marketing Budgets? They’re Bigger, Suggests New Gartner Survey
Marketing departments in the U.S. and UK should be sending up a big cheer these days. That’s because a new survey by research firm Gartner,...
Targeting Vs. Messaging: Data-Driven Creative Needs Its Own Terminology
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Dennis Lam named as FCB South China’s MD
FCB has appointed Dennis Lam as Managing Director for FCB South China. With extensive and integrated experience, Mr Lam brings exceptional client management experience to the agency....
JWT bags global digital business for Lux
After a multi-agency digital pitch, J. Walter Thompson has been named agency of record for Lux’s global digital strategy and content business. The win is...
MullenLowe Profero names Chris Henderson as Australia MD
MullenLowe Profero, the digital arm of global creative network MullenLowe Group, has named Chris Henderson as the new Managing Director of Australia. As Managing Director,...
JWT NZ gets Grant Henderson on board as Digital Strategist
J. Walter Thompson New Zealand has appointed Grant Henderson to take the reins of the agency’s digital strategic direction. Reporting to Jaqueline Smart, Head of...
Engineers Bring A New Era Of Creativity To Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Three creative ways publishers and advertisers are combating ad blockers
Others are getting even more creative, or sneaky depending on your perspective. Here are three of the newest examples of publishers and advertisers targeting ad...
Political Advertisers Have Discovered A Way Around Election Day Laws Thanks To Smartphones
AdExchanger | It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any...
Programmatic Challenges: Raising the Floor as Well as the Ceiling
It’s no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of...
GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
