Frederico Sartorelo joins FCB Shanghai as ECD
FCB has appointed Frederico Sartorelo as Executive Creative Director for FCB Shanghai international clients. Mr Sartorelo has more than 20 years of advertising experience with an exceptional...
Tagged: display ad builder
Jivox Partners with AppNexus to Reinvent Online Ad Retargeting by Uniting Programmatic Media Buying and Personalized Dynamic Creative
Integration of Jivox IQ and AppNexus Programmable Bidder gives marketers unprecedented power to transform retargeting ads into highly effective sales-conversion campaigns with sophisticated message personalization...
‘Just do work that feels good’: Calling bullshit on bad agency advice
Agency founders love to give advice. The creative trades are awash in wisdom from successful CEOs and CDs who launched businesses, seemingly on a wing...
Criteo launches Kinetic Design for ad personalisation
Criteo S.A., the performance marketing technology company, has launched Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually...
Ve Interactive Launch New Programmatic Video Solution, Following Optomaton Purchase
Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless brand experiences and drive performance...
Marketers need to get to grips with GenZ in 2017: Research
Laying down the guidelines for brands for 2017, Kantar Millward Brown’s predictions outlined a need for marketers to gain a rapid understanding of the needs, aspirations and behaviours of...
Zenith Predicts Global Ad Spend Will Grow; Amazon Unveils A Store Without A Checkout
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017 to reach $566...
McCann Health Singapore gets new Creative Director
McCann Health Singapore has appointed Alejandro Canciobello as its new Creative Director. Mr Canciobello recently relocated to Singapore from Peru, transferring within the McCann Worldgroup family, as...
Facebook rolls out Creative Hub globally for marketers
Facebook has launched Creative Hub available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples...
Urban Airship: Retailers’ Apps Highlight Holiday Mobile Growth
Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new...
Exponential Creates an Augmented Reality Ad Experience with New Face Filter VDX Ad Unit
Innovative format enables brands to produce facial overlays for display and in-stream ads London: Exponential Interactive, one of the largest digital advertising companies reaching over...
Schiefer Media and ChopShop Merge to Form Integrated Content and Media Agency
Southern California Companies Create New Agency Model That Marries Creative Innovation, Data, and Media IRVINE, Calif. – Media agency Schiefer Media and creative content firm...
JWT China names Carter Chow as CEO
J. Walter Thompson Asia Pacific CEO John Gutteridge has appointed Carter Chow to the role of China CEO, and promoted George Shi to the position of...
33Across Launches New Programmatic Video and Display Ad Units
Delivers industry’s most comprehensive suite of non-intrusive, highly viewable ad units across desktop and mobile NEW YORK – 33Across, a global publisher monetization platform, launched...
BBDO Indonesia names Dale Lopez as ECD
BBDO Asia has appointed BBDO Guerrero Executive Creative Director, Dale Lopez, to take up the role of ECD of BBDO Indonesia. Mr Lopez joined the...
NTU Singapore picks JWT as its creative agency
J. Walter Thompson has been appointed by Nanyang Technological University (NTU Singapore) to develop an integrated campaign for its 2017 undergraduate admissions. NTU has been...
