JWT NZ gets Grant Henderson on board as Digital Strategist

J. Walter Thompson New Zealand has appointed Grant Henderson to take the reins of the agency’s digital strategic direction.

Reporting to Jaqueline Smart, Head of Planning, the position takes on a broad remit across J. Walter Thompson’s creative, technical/innovation and media offerings.

“In our willingness to embrace technology-led change and the raft of benefits that brings us as marketers, understanding the voice of the consumer is still an essential factor in how a brand plans to engage and win with consumers. Grant’s deep understanding of consumers, their usage of technology and digital platforms, and their experience with a brand throughout all relevant touchpoints delivers a key focus to our strategic thinking,” said Simon Lendrum, Managing Director of J. Walter Thompson New Zealand.

Mr Henderson brings with him 18 years’ experience in digital marketing, coming most recently from OMD where he was Head of Digital Strategy for the Auckland office, working across key clients including Air New Zealand and AA Insurance.

Prior to this, he was with global digital agency network, Isobar, as Creative Director, then General Manager, of the Sydney office, engaged in the digital growth of brands including David Jones, Network 10 and Tourism Northern Territory, before returning home to New Zealand.

The post JWT NZ gets Grant Henderson on board as Digital Strategist appeared first on Digital Market Asia.

Via Digital Market Asia Mobile

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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