MMA Announces New Global Board Members
The Mobile Marketing Association has just unveiled several new board members slated to join the MMA Global Board of Directors. This latets news follows the...
Tagged: display ad builder
Forget Click-Through Rate: 10 Metrics To Track For Display Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes
When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads,...
Phil Guarascio Joins Simulmedia Board of Directors
Inventor of Current TV Paradigm Sees Simulmedia As Future Of TV Ad Sales NEW YORK – Simulmedia, a targeted television advertising company, today announced that Philip...
The Festival of Marketing’s inaugural University Challenge winners are…
The charity event saw 16 teams of six people competing across five different rounds – digital, creative advertising, data and insight, media, and brands. All...
Lucy Lights the Way for Runners
To those who’ve always wanted to run through a magical fairy forest with sparkling lights, today is your lucky day. Women’s sportswear brand lucy Activewear,...
Millennial Media Launches Comprehensive Suite of Mobile Measurement Products
Omni Measurement Solutions Shines a Light on Mobile Campaign Effectiveness by Showing Impact on Foot Traffic, Total Spend, Brand Lift and more BALTIMORE – Millennial Media...
Is making a successful game an art or a science?
In a recent article the Ad Contrarian philosophically asked ‘is advertising art or science?‘. It highlights that advertising has both sides, which has similarities with...
On the Trail With Bloomberg’s Billionaire Hunters
Last summer, David De Jong caught wind of Gunther Quandt, a German industrialist and Nazi, who founded an industrial empire that today includes BMW. De Jong wasn’t...
TellApart Acquires Email Marketing Optimization Provider AdStack
AdStack Technology Adds Email Personalization to the Suite of TellApart Marketing Solutions BURLINGAME, Calif. – TellApart, the preeminent provider of personalized marketing solutions for omnichannel commerce, announced...
Creative Orchestra Gets Into The Proximity Mobile Marketing Business
A London-based brand marketing and advertising agency is getting into the dedicated proximity mobile marketing business. Creative Orchestra has just opened Comobi2 to address and...
Acxiom Innovation Leadership Recognized with Top Award Wins
The Company Takes Home People’s Choice Stevie® Award and Silver Stevie® Award in 2013 American Business Awards SAN FRANCISCO – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service...
The Chernin Group’s Billy Parks Imagines Reality TV, Without TV
This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series...
Zenith: Mobile Ad Spend Growing At 7X Desktop Ads
Investments in mobile advertising continue to accelerate, but the growth rate could ease off next year, according to a new report from Publicis Groupe’s ad...
Lineup Systems to Present Enhanced Cross-Media Booking and Digital Capabilities at WAN-IFRA World Publishing Expo 2013
CEO Michael Mendoza to speak at Media Port for Workflow Efficiency , Tuesday 8th October. Lineup to show publishers key advancements to prepare for ‘digital future’. London– Lineup...
MMW: Top Five Stories of the Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Makes...
