StackMob Wants to Fuel Growing Mobile Ecosystem with New Service
Cloud-based mobile platform provider StackMob is busy plugging away at the new StackMob Service Partner Program, which is designed to help equip app development companies,...
Tagged: display ad builder
Marketing Like the Rolling Stones
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
eMarketer: 2013 Mobile Ad Spending Up 80%
2013 is shaping up to be a banner year for mobile ad spend. According to the newest projections published this week by eMarketer, total digital...
ChoiceStream Adds Industry Veteran Mike Sheehan to Board of Directors
Hill Holliday Chairman Joins Fast Growing Online Advertising Company Boston – ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in...
The Rise Of The Client Trading Desk, And Its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
The Rise of the Client Trading Desk & its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
The Advertising Industry Has a Big Crush on Big Data
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Ace Metrix Declares Best Buy the Most Effective Back-to-School Retail Advertiser in 2013
Brands that Aired the Most BTS Creative Experienced the Largest Drops in Effectiveness Year over Year MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in...
Lynch to lead BBDO South China as ECD
Hong Kong – BBDO China has shifted Kevin Lynch from Shanghai to Hong Kong to take up the role of executive creative director for South...
Media Agency Leader April Weeks Joins Centro as VP of Regional Media Operations
Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S. Dallas, TX – Centro (www.centro.net), a provider of software and services for modern...
Online Advertising Survey 2013
This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project, and is based on a survey of more...
Best Route for Going Public? Privately, Say Ad Tech CEOs
Twitter’s announcement last week that it had confidentially filed to go public put a spotlight on a practice that has become the status quo, especially...
First direct’s platypus: is humour still a risk?
The adverts: right for TV, but not for online? I have to whack it on the table, I’m not very keen on first direct’s Platypus...
Go Ahead and Blink; You Won’t Miss the Message in Virgin Mobile Ad
It’s not easy for consumers to sit through a dry list of product offerings, but yesterday, Virgin Mobile and Mother, New York, took a stab...
‘Ad Tech Vendors Still Reluctant to Help Brands Grow Display’, by Gavin Deadman, Digital Marketing Manager, PKR Technologies Ltd
Innovation over the past few years has been moving at an astonishing pace, but one of my biggest bugbears, along with I’m sure 80% of...
Adometry, Tapad Partner In New Cross-Device Attribution Offering
Attribution firm Adometry has combined its ad tagging infrastructure with Tapad’s cross-device ad targeting technology, the companies said today. Austin, TX-based Adometry aggregates and analyzes...
