Zenith: Mobile Ad Spend Growing At 7X Desktop Ads

Investments in mobile advertising continue to accelerate, but the growth rate could ease off next year, according to a new report from Publicis Groupe’s ad agency ZenithOptimedia. Global mobile advertising, which includes all online ads delivered to smartphones and tablets, whether display, classified or search, is growing seven times faster than desktop ads. ZenithOptimedia predicts mobile […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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