MMW Op-Ed: Extend Your Showroom with the Mobile Home Screen
The following is a guest contributed post from Jon Jackson, CEO of Mobile Posse. When a customer leaves the wireless store with their new smartphone...
Tagged: display ad builder
Great Scott! Live Tweeting “Back to the Future” for a Cause
Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little...
Google Nabs Upfront Deal With MediaVest for U.S. Advertisers
MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s...
Turner’s Ad Exchange U-Turn
Six months ago, Turner said it refused to sell its online ad inventory through exchanges. Today, it officially unveiled its very own ad exchange. The...
The Programmatic Economy: Publisher & Agency Views & Attitudes Towards Programmatic Advertising in the UK
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are...
AdSlot’s Version Of ‘Programmatic Direct’ Aims To Put A Stake In Private Marketplaces
Supply side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The...
Apple Wows with New 1-Pound iPad Air
There’s something big in the “air” today across the tablet computing landscape. Meet the thinnest, lightest and most powerful iPad to date – the new...
Apple Unveils New iPad mini with Retina Display
This is the new iPad mini. The refreshed pint-sized iPad delivers Retina display and some of the advanced internal components that make the iPhone 5s...
Shiny Ads Enhances Programmatic Direct Platform for Publishers and Ad Buyers
Shiny Ads Direct solutions increasingly automate the buying and selling of premium guaranteed advertising NEW YORK, NY, and TORONTO, ON – Shiny Ads, the innovator...
‘Can Sport Help Bridge the Mobile Advertising Spend Gap?’, by Adam French, UK Country Manager, Boost Communications
Sport is big business across the world. From television rights to merchandise, ticket prices and memorabilia. There’s perhaps no greater example of this than the...
Associated Press Is the Latest News Organization to Try Sponsored Content
The Associated Press is planning to introduce sponsored articles into the stream of news stories on its mobile apps and hosted websites. The rollout is...
Guinness Rolls the Most Effective TV Ad of the Third Quarter According to Ace Metrix
Camaraderie and Humor Feature Prominently Among Top Ads of the Quarter MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in television and video advertising analytics,...
Pageview Journalism Gets a Reset
The pageview has become something of a symbol of all that’s wrong with digital media. And yet its death is very highly exaggerated since it’s...
Yahoo Revenue Comes in Flat as Mayer’s Turnaround Effort Continues
Yahoo reported third-quarter profit that topped analysts’ estimates but revenue that was flat as turnaround efforts by CEO Marissa Mayer continued. Profit, excluding some items,...
Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities Launches New UK Office to Support Expansionx
NEW YORK, NY and LONDON, UNITED KINGDOM – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, has released Instant...
Demandbase Launches Premium Feature for Social Media Advertising
B2B Advertisers Can Now Target and Reach Specific Companies on Facebook with Demandbase; Dedicate Spend on the Businesses that Matter Most SAN FRANCISCO – Demandbase, Inc.,...
