Ali Shabaz takes up the mantle of CCO Grey Group Southeast Asia
The Chief Creative Officer of Grey Group Singapore, Ali Shabaz has been promoted to Chief Creative Officer of Grey Group Southeast Asia. He will be...
Tagged: display ad builder
Could You Excuse Me? My Fridge Is Talking to Me.
It is CES week, and everything in your home is becoming ‘smart’. You have intelligent washing machines, telling you when your washing is done. You...
Building Winning Cultures in the Age of Programmatic
The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving force. In this piece, David Clayton,...
Ashish Bhasin to chair India’s Most Like’d Brands Jury
Digital Market Asia will host its novel initiative India’s Most Like’d Brands’ jury meet on the 6th of January in Mumbai. India’s Most Like’d looks...
Snapchat Is Making Its Own Original Content for Discover Again
Snapchat has started producing original content for its Discover publisher portal again, a few months after the mobile app shut down its own channel on...
NBA Players Star as Sitcom Family in New State Farm Campaign
The first three spots, which also feature players Kevin Love, Kevin Garnett and Damian Lillard, will debut Dec. 25; State Farm will boost its TV...
Copyranter: The 5 best ads you didn’t see this year
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better...
#mavericksindigital: Alibaba’s next mission? Dominating media
It’s been a busy year for Jack Ma. To date, Alibaba, with Mr Ma at its helm, have spent just north of USD 13.6 billion on acquisitions...
How One Direction helped KitKat get its most retweeted tweet ever
If it’s anyone in the world who deserves a break, it’s One Direction. Ever since being thrusted into the spotlight five years after appearing on...
What is In-App Header Bidding? Q&A With Joe Prusz, Head of Mobile, Rubicon Project
Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an...
Dentsu Aegis acquires majority stake in Philippines’ JaymeSyfu Group
Dentsu Aegis Network has signed a definitive agreement to acquire the JaymeSyfu Group. The JaymeSyfu Group will join forces with Dentsu Philippines to form Dentsu JaymeSyfu....
57% mktg professionals plan to quit jobs in 2016: Study
A majority of marketing professionals across Asia Pacific will be searching for new job opportunities in the New Year. A study conducted by specialist recruiter font...
Change of creative guard at JWT SG; Valerie Cheng moves to FB
After five years with J. Walter Thompson Singapore, including two as Chief Creative Officer, Valerie Cheng is moving on to a new role as Head...
Display advertising driving digital ad spend; Programmatic vital to future of digital
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Agencies Are Still Struggling to Develop Profitable Ad Tech Models
86% of UK media agencies are changing their business model to accommodate the growing influence of ad tech, according to new research by retargeting company...
Disney Studios SE Asia appoints Dentsu Media as AOR
Dentsu Media Network has been awarded Disney Studios Southeast Asia’s regional media business – with Dentsu Möbius leading the account. The iconic media entertainment company...
